Wyndham Hotel Group to grow Ramada brand in Europe
Wyndham Hotel Group is to expand its Ramada brand across Europe after partnering with German hotel management company HR Group.
The US hotel giant is set to open at least six new Ramada properties through the alliance.
The pair has already opened two hotels, with a 222-room Ramada property in Amsterdam’s Schiphol airport and a refurbished 95-room hotel near the harbour of the Baltic coast town of Flensburg.
Four new German hotels are expected to open this year in Berlin, Munich, Hanover and Bottrop.
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“We are thrilled to partner with HR Group given their reputation in the hospitality industry for developing hotels in key destinations and managing them to an exceptional standard,” said Philippe Bijaoui, Wyndham Hotels EMEA chief development officer,
“This is a strategic step towards ensuring the accessibility of high-quality accommodation throughout Germany and the rest of Europe,” he continued.
The partnership will help Wyndham add to its growing footprint in Europe with about 470 European hotels in its portfolio.
Wyndham currently has 11 hotels in Berlin, eight hotels in Munich, three in Hanover and one hotel in Amsterdam.
The latest property in Bottrop will mark Wyndham’s debut in the city.
Ruslan Husry, founder and managing director of HR Group, added: “All around the world Ramada is known for offering guests friendly hospitality and a comfortable stay.
“We believe the brand has tremendous potential for growth, and in Wyndham Hotel Group we found an excellent like-minded partner sharing the same ambition to bring quality accommodation to a diverse range of locations.”
