Hospitality workers want employers to support their commute
After a devastating year and a half for the hospitality industry, workers are slowly getting back to normal - but those in shop-floor, customer-facing roles want change.
Transport technology specialist Kura interviewed 2,000 UK hospitality workers in a survey and 60% of those workers said they were concerned about their commute in a post-Covid world.
Hospitality workers want sustainable commute options
70% of graduates and 73% of junior executives said they wanted help to finance their commute, as recently discussed in Food Digital, train prices are expected to rise again in 2022.
In the survey, 63% of employees said they would prefer to work for an employer if they offered support with the commute. The research findings revealed that employers enabling employees on their commute will:
- Enhance the employer’s brand
- Attracting and retain top talent
In addition, commuting accounts for 25% of the UK’s total transport carbon emissions. At a time when consumers are looking out for brands which are focused on sustainability, hospitality management are keen to support employees find sustainable transport, such as using public transport, cycling or a car share scheme.
Sustainably-responsible hospitality organisations should support employees on commute
“Employers’ green strategy and credentials are becoming increasingly important for prospective employees, as younger generations in particular are committed to work that promises environmental sustainability”, said Godfrey Ryan, CEO of Kura. “The findings from the report show that employees believe that their employers should be taking greater responsibility for ensuring they can travel to and from work safely.”
Socially and sustainably-responsible organisations should be seriously considering investing in this area, as evidence for their employees’ preferences and wellbeing.
“In a hybrid working world, a top-tier employer brand will not be based upon expensive offices or a laid back culture, but on their capacity and willingness to support employees where it truly matters most to them, and the daily commute, as an employee safety, health and financial pain point for far too long, will be at the forefront of this”, concluded Ryan.
