Shake Shack is set to enter the Philippines market in 2019
The fast-casual restaurant chain, Shake Shack, has announced that it is making its first entry into the Philippines market, selecting upscale retailer SSI Group Inc. as its local partner.
The American firm said it selected the SSI Group as its local franchisee as it is "known for its retail expertise and culture of hospitality."
The company has helped numerous fashion and lifestyle brands enter the country such as Gucci, Givenchy, Hugo Boss, Marks & Spencer and Starbucks.
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Shake Shack is in the midst of on an international expansion. Last year the New York burger chain said it plans to open 14 stores in Hong Kong and Macau through 2027.
Its launch in the Philippines marks Shake Shack's first entry into Southeast Asia.
"Manila is an incredible city; its heart beats with a distinct warmth and hospitality,” said Michael Kark, Vice President of Global Licensing at Shake Shack. “We are excited to begin the search for our first site in Metro Manila and look forward to becoming part of this community.”
Anton T.Huang, President of SSI Group, Inc., added: “It has been a mission of the SSI Group to provide complete lifestyle offerings through global partnerships that cater to the eclectic tastes of Filipino consumers.
“We are excited to bring Shake Shack, one of the world’s best burger joints, to Manila’s young and vibrant consumer scene.
“We believe that Filipinos will embrace the mission to Stand for Something Good and are proud to partner with Shake Shack to bring the complete gastronomic experience, coupled with its fun and lively environment to the Philippines.”
Shake Shack says that it expects to open its first location in spring 2019.
