Since Starbucks launched its mobile payment system in January, over three million customers have used its mobile payment system, foreshadowing the enormous potential of e-wallet technology.
According to Brady Brewer, the Starbucks’ vice president, the Seattle-based company said its "Starbucks Card Mobile" app, which accepts mobile payments from iPhones and BlackBerrys at its 6,800 outlets in the U.S., is now "the nation's largest mobile payment network."
The app allows users to add credit on Starbucks gift cards using PayPal or a credit card. Then, they can pay for drinks by bringing up a barcode on the screen and holding it in front of a reader at the register.
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According to Mobiledia, “Starbucks is one of the first companies to develop a simple solution to the mobile-payment problem, and its popularity is an early indicator of consumer demand for e-wallet technology. In fact, several major players are clamoring to get a piece of the expected $1.13 trillion industry, including Google, Apple, wireless carriers and established credit card companies.
“Google, one of the first out of the gate, is currently testing its mobile payments system in New York and San Francisco, through the next four months. It is racing to install special registers that will enable a "tap-to-pay" service using NFC, or near field communications, a mobile-payment standard.
“Not to be outdone, Visa is testing mobile payments for mass transit in New York using NFC technology in standard credit cards and smartphones. And lastly, carriers like AT&T and Verizon will offer their own NFC payments system in a project called ISIS, while PayPal is working on its own service planned for later in the year.”