Lara Dutta, the Bollywood actress, will be featured for the first time in a commercial for the Kellogg’s Special K brand.
The plot of the commercial tells the story of a couple and their most memorable, humorous moments. Dutta’s husband in the commercial attempts to pinpoint the reasons behind her changed looks, which comes as a result of her consuming Kellogg’s Special K.
Commenting on Dutta's choice as brand ambassador, Nandita Chalam, creative director, JWT, said, "When making a choice of brand ambassador for Kellogg’s Special K, we wanted to work with a celebrity who would personify the brand in terms of what she stands for; like her confidence, femininity, her classy looks, and her subtlety, as well as someone who is fit, cares about maintaining her body and health, and loves being who she is."
Commenting on the film, Samarth Srivastava, vice president, client Servicing, said, "The film truly portrays the real story of every husband-wife couple, their playful moments. To me, Lara seemed an ideal brand fit with her stunning looks and the confidence with which she carries herself. She has an air about herself which makes you think that she’s strong-willed and independent and yet very approachable and simple. And to my mind, she seemed to fit the brand perfectly, almost effortlessly."
For the record, Special K’s marketing campaigns are very effective. Just eating Special K for breakfast every morning makes me feel like an empowered lady ready to take on the world!
News Source: Campaign India