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Kick back with Grey Goose

It’s Saturday, so what better way to treat yourself than to pour an ice cold shot of Grey Goose with some oysters on the side. Sound heavenly? The luxury is not too far away. Grey Goose is found in...
 Kick back with Grey Goose
 
 

It’s Saturday, so what better way to treat yourself than to pour an ice cold shot of Grey Goose with some oysters on the side. Sound heavenly? The luxury is not too far away. Grey Goose is found in the U.S., but made in France, for Americans.

Grey Goose was designed by a self-made billionaire, Sidney Frank, for the American market in 1997. Frank was inspired to create such a beverage after the premium vodka market by rival Polish vodka brand Belvedere was introduced in 1996. Frank’s intent was to create a high quality vodka for Americans. He took the idea from the notion of French manufacturing having an inherent link with high perceived quality, quickly dispatching a team to Europe. And with that Grey Goose was born.

Grey Goose is distilled in Cognac, France from French wheat and exported to the United States by the Sidney Frank Importing Company in New Rochelle, New York. In 2004, Sidney Frank sold the manufacturing rights to Bacardi for $2.2 billion. Among French vodkas, Grey Goose has some competitors, as the French vodkas Nuage, Idol, and Ice Kube are also now on the market. These vodkas are sold mostly in North America, and are marketed as premium brands. Grey Goose vodka is bottled with a replaceable cork rather than a screw-top cap.

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Grey Goose uses French winter wheat from an area south of Paris, distilled in a column still, and alpine spring water that has been filtered through the limestone plateau of the Massif Central. The distillation takes place in the commune of Cognac in France.

Grey Goose was sold in the largest ever single brand sale for $2 billion, in cash, to Bacardi. This sale made Frank an estimated profit of $1.6 billion. Incidentally, Frank was also behind the success of Jägermeister before launching Grey Goose. Frank’s final projects included a premium tequila named Corazon and Crunk!!! energy drink, a joint venture with hip hop entrepreneur Lil' Jon. Frank died on January 10, 2006 at the age of 86.

Frank leaves behind the success of his Grey Goose legacy in the marketplace that has been credited as inspiring the introduction of other more expensive "premium" vodkas.





 



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