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Jamba Juice to Carry Nestlé Jamba All-Natural Energy Drinks in Stores

Jamba Juice has made an announcement that, in addition to the Nestlé USA retail launch in the Northeast, which began in February 2011, they will begin selling Nestlé Jamba All-Natural Energy Drinks in almost 600 Jamba Juice locations across...
 Nestlé Jamba All-Natural Energy Drinks to hit stores
 
 

Jamba Juice has made an announcement that, in addition to the Nestlé USA retail launch in the Northeast, which began in February 2011, they will begin selling Nestlé Jamba All-Natural Energy Drinks in almost 600 Jamba Juice locations across the Nation starting on March 15.

The Nestlé Jamba All-Natural Energy Drinks will be available in three great-tasting, fruit flavors: strawberry banana, crisp apple, and pomegranate blueberry. The energy drink beverages do not contain artificial preservatives, flavors, or colors, 0g of trans fat, or high fructose corn syrup. Additionally, each 8.4 ounce can contains 70 percent real fruit juice, 80mg of caffeine derived from natural sources, is fat free and 90 calories per serving.

“The Nestlé Jamba Energy drinks are the result of an outstanding collaboration with Nestlé USA and we believe they will provide a meaningful point of difference in the $8.5 billion energy drink category,” said James D. White, chairman, president, and CEO, Jamba Juice Company. “These beverages are a great fit with our growing portfolio of health and wellness products and we are thrilled to be able to offer them to our customers in our stores.”

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In February 2011, Nestlé began the sell-in of the Nestlé Jamba All-Natural Energy Drinks to retailers in the Northeast, including grocery, mass, and convenience retailers in New York, Massachusetts, Maryland, Maine, Connecticut, and Rhode Island. “The retail receptivity to the products has been better than we could have imagined and speaks to the untapped demand that retailers feel consumers will have for a more health-oriented energy beverage, made without artificial ingredients,” said Chad Patterson, marketing manager, Nestlé Jamba Energy, Nestlé USA.

Since announcing their intent to build a licensing growth platform, Jamba Juice has made significant progress in developing licensing alliances to manufacture, market, and distribute Jamba-branded offerings through grocery, convenience, and other retail channels. Both Nestlé USA and Jamba Juice Company continue to explore a number of other joint opportunities to extend the Jamba brand.




 



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