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McDonald's and Starbucks fight over oatmeal

This oatmeal war could get ugly, especially when they start throwing lumps at each other, but McDonald’s and Starbucks have begun a battle of he said, she said when it comes to who started which idea. Confusing, right? Yeah,...
 McDonald's and Starbucks fight over oatmeal
 
 

This oatmeal war could get ugly, especially when they start throwing lumps at each other, but McDonald’s and Starbucks have begun a battle of he said, she said when it comes to who started which idea. Confusing, right? Yeah, I agree.

Apparently, Starbucks is mad over the fact that McDonald’s just recently added oatmeal to its menu, a luxury that the Seattle based company implemented onto their menu a few years ago. I’m sure it’s no coincidence whatsoever, but it was around the same time that McDonald’s welcomed espresso onto its menu.

I’m sure it also didn’t help matters when McDonald’s tacked on the "four bucks is dumb" slogan, poking fun at the elevated prices Starbucks requires for its coffee drinks.

Seattle is furious, and has released an official announcement:

"New Fruit & Maple Oatmeal underscores McDonald's continued commitment and ability to meet Western Washington customers' needs for a variety of meal choices. With the option of visiting 185 locations throughout Western Washington, our customers will have the accessibility and opportunity to get Fruit & Maple any time of the day."

Regardless of the localized announcement, the roll-out happened in several markets nationwide. Oatmeal is now available at 14,000 McDonald's locations across the country.

It doesn’t look like Starbucks is going to win this one, they’re just going to have to share the wealth they bestow upon their customers with their oatmeal products.

Really people? Can’t you fight over something a little more exciting, like a food product that doesn’t require being mixed with water, popped in the microwave for 30 seconds and sprinkled with raisins?

News Source: Seattle Post Intelligencer





 

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