This will not make the Frito Bandito very happy, but the crunchy, salty, just delightful Fritos that we know and love are about to be ruined, I mean transformed into a more healthy snack.
Like many other companies responding to health-conscious consumers, snack food giant Frito-Lay is aiming to revamp its products to make half its U.S. snacks from all-natural ingredients, according to The Wall Street Journal.
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Frito-Lay is running a rather big risk by changing the face and taste of its Frito Corn Chips. For many consumers, myself included, the word “natural” seems to allude to the fact that the food will taste downright bland. And don’t get me started on kettle chips, those do not a snack make. If I wanted burnt chips I would just eat all the brown ones in a bag of Lays.
The Wall Street Journal also reported that “some natural ingredients cost up to 35 per cent more than artificial agents, and it’s not clear whether this will affect snack prices.” Talk about insult to injury, making a blander chip and then charging more for it? Now is that really fair?
Frito-Lay told the newspaper it tested more than 300 versions of its barbecue potato chips before coming up with a natural recipe that tasted like the original, without using monosodium glutamate. Be that as it may, I’m sure it’s still just not the same.
Of course, Frito-Lay isn’t the only company eager to adopt a healthier image. I’ve reported on several other food giants, including Kraft and General Mills, who have also been responding to consumer demands to limit sugar, salt and saturated fats.