Disney Launches Mickey Mouse-Inspired Fruit, Veggie Products

Instead of traveling all the way to Disneyworld to feed your children overpriced healthy snacks with the faces of Mickey, Minnie, Donald and Goofy printed on the package, consider making your way to the nearest grocery store. The Walt Disney Co....
 Disney Launches Mickey Mouse-Inspired Fruit, Veggie Pro..

Instead of traveling all the way to Disneyworld to feed your children overpriced healthy snacks with the faces of Mickey, Minnie, Donald and Goofy printed on the package, consider making your way to the nearest grocery store.

The Walt Disney Co. is selling a line of fruits and vegetables inspired by various Disney characters such as Mickey and Minnie Mouse, Donald Duck and Goofy.

Disney Consumer Products uses the popularity of its theme park characters to appeal to children and launch a line of products to be sold in the produce aisle of stores nationwide including Kroger, Winn Dixie, Albertsons and Price Shopper.

These items include Mickey-shaped snack trays with combinations of celery, peanut butter and raisins or apples, cheese and crackers and others. Other items include teriyaki sugar snap peas, honey orange carrot coins, cheesy broccoli bites and miniature apples, peaches, pears, plums and oranges.

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In the past, Disney has sold other foods inspired by its characters, mainly Mickey, including frozen pizza, hamburger patties and ice cream pops made in the shape of Mickey Mouse's head.

Poor Mickey has had his head decapitated so many times purely for the sheer joy of food consumption that he must be getting a complex!

The following update to this article was submitted by Disney Consumer Products:

"Disney Consumer Products (DCP) announced that it will continue its commitment to helping families eat healthier foods by expanding its produce offering to make Disney-branded produce more widely available and offer more product variety. Families can shop at grocery and national retailers for healthy options including sliced apples and Foodles by Crunch Pak and produce from Dayka Hackett and Chelan Fresh. The expansion effort will include packaging changes to the line of Disney-branded produce such as an update to the recognizable stylized green leaf bearing the Disney logo; placement of nutritional information on the front of packaging, making it easier for families to identify healthy foods; and the addition of the Disney Magic of Healthy Living logo. The packaging transition in the marketplace will be seamless and cause no disruption in product availability.

"During the next year, DCP’s produce licensees expect to launch several new and refreshed Disney-branded products that capitalize on synergistic promotional opportunities tied to Disney entertainment content and beloved characters. To facilitate the ongoing expansion, DCP will collaborate with Minneapolis, Minn.-based Golden Sun Marketing to enter into new license agreements with fresh produce growers and shippers.

“'Since Disney announced landmark nutritional guidelines associating Disney brands and characters with a more nutritionally balanced range of foods, we have helped bring more than one billion servings of fruits and vegetables to children and parents looking for healthy food choices,” said John King, director of food for DCP. “By forging relationships directly with leading suppliers and growers, we’re one step ahead in building on this strong foundation. We’re reaching even more families through an expanded product offering with the positive message of eating more fruits and vegetables.'”

"Disney understands the challenges faced by parents in regard to their family's nutrition and wants to be part of the solution. In 2006, Disney announced new food guidelines aimed at giving parents and children healthier eating options. Under these guidelines, Disney committed to using its name and characters on kid-focused food products that meet specific criteria, including limits on calories, fat, saturated fat and sugar. The guidelines also included a long-term target for balancing the licensed food portfolio such that 85% will be everyday foods with the smaller 15% comprised of special-occasion treats. DCP has achieved this goal in North America.

"As part of its ongoing effort to promote healthier lifestyles and nutrition for kids and families, Disney announced last September the Magic of Healthy Living – a national multimedia initiative designed to help parents with their quest to raise healthy, happy kids. The initiative, which included public service announcements featuring First Lady Michelle Obama and young Disney stars, builds on Disney’s commitment to a healthier generation of kids."


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