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            <title>Sectors</title>
            <link>http://www.fooddigital.com/sectors/</link>
            <description>Food and Drink Digital</description>
            <language>en-us</language>
            <copyright>Copyright 2012</copyright>
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            <item>
                <title>Mexican Brewery Launches World&apos;s First &quot;Gay Beer&quot; </title>
                <description><![CDATA[<div style="background-color: rgb(255,255,255); font-family: arial, verdana, sans-serif; color: rgb(34,34,34); font-size: 12px">
	<span class="Apple-style-span" style="widows: 2; text-transform: none; text-indent: 0px; border-collapse: separate; font: medium 'times new roman'; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(0,0,0); word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px">Never underestimate the power of a niche market. From energy drinks for women to wine for mommies, the options are limitless. Minerva, a small brewery in Jalisco, Mexico, is tapping into another niche &ndash; the LGBT community (that&rsquo;s &ldquo;lesbian, gay, bisexual, and transgendered&rdquo; for the uninitiated). Minerva Brewery launched two new beers aimed specifically at the LGBT market in January, and already the two ales are becoming a worldwide phenomenon.<br />
	<br />
	Minerva Brewery&rsquo;s two new beers are called Salamandra and Purple Hand, the latter a symbol of a famous Gay Rights protest that took place in San Francisco in 1969. The beer bottles&rsquo; labels are easily removable so that consumers can wear them as pride armbands. The brewery is no stranger to subversive territory: Minerva also produces Malverde, a pilsner named for Sinaloan Robin Hood figure and &ldquo;patron saint of drug traffickers&rdquo; Jes&uacute;s Malverde.<br />
	<br />
	<strong>SEE RELATED STORIES FROM WDM CONTENT NETWORK</strong> </span>
	<ul>
		<li>
			<span class="Apple-style-span" style="widows: 2; text-transform: none; text-indent: 0px; border-collapse: separate; font: medium 'times new roman'; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(0,0,0); word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px"><a href="http://www.foodanddrinkdigital.com/magazines/4158/70">The Harrods Food Court in London</a></span></li>
		<li>
			<span class="Apple-style-span" style="widows: 2; text-transform: none; text-indent: 0px; border-collapse: separate; font: medium 'times new roman'; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(0,0,0); word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px"><a href="http://www.foodanddrinkdigital.com/magazines/4088/66">Name Brand vs. Store Brand</a></span></li>
		<li>
			<span class="Apple-style-span" style="widows: 2; text-transform: none; text-indent: 0px; border-collapse: separate; font: medium 'times new roman'; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(0,0,0); word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px"><a href="http://www.execdigital.com/magazines/4158">CLICK HERE TO READ THE LATEST EDITION OF FOOD &amp; DRINK DIGITAL</a></span></li>
	</ul>
	<br />
	<span class="Apple-style-span" style="widows: 2; text-transform: none; text-indent: 0px; border-collapse: separate; font: medium 'times new roman'; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(0,0,0); word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px">Both Salamandra and Purple Hand are<span class="Apple-converted-space">&nbsp;</span><a href="http://articles.nydailynews.com/2011-03-03/entertainment/28669552_1_lesbian-market-gays-lesbians-lesbian-community">described</a><span class="Apple-converted-space">&nbsp;</span>as being &ldquo;brewed with 100% organic honey and malt, with a recipe that &lsquo;infuses the beer with a citrus flavor that appeals to the taste of the LGBT community&rsquo; [according to Minerva distributor representative Dario Rodriguez Wyler].&rdquo; They are definitely a departure from Mexican beer front runners like Modelo or Corona.<br />
	<br />
	One thing that&#39;s clear is that this was a market just waiting to happen. Minerva&rsquo;s Salamandra and Purple Hand<span class="Apple-converted-space">&nbsp;</span><a href="http://www.dinero.com/edicion-impresa/negocios/cerveza-gay_87167.aspx">reportedly</a><span class="Apple-converted-space">&nbsp;</span>sold more than 12,000 bottles in Mexico City within their first week of distribution. As Wyler <a href="http://newsfeed.time.com/2011/02/18/lgbt-libation-mexican-brewery-introduces-the-worlds-first-gay-beer/">told</a><span class="Apple-converted-space">&nbsp;</span>Mexican news agency Efe, &quot;we&#39;re out in the market with great respect with the idea of offering a product directed to the gay-lesbian community that has been ignored for too long but is important and very demanding.&rdquo; From here, Minerva Brewery has plans to export Salamandra and Purple Hand to Colombia and Japan, and worldwide demand is growing every day.<br />
	&nbsp;</span></div>]]></description>
                <link>http://www.fooddigital.com/sectors/mexican-brewery-launches-worlds-first-gay-beer</link>
                <guid>http://www.fooddigital.com/sectors/mexican-brewery-launches-worlds-first-gay-beer</guid>
        
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Corona</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">gay beer</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">LGBT</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Mexican beer</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">mexico</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Minerva</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Minerva Brewery</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Modelo</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Purple Hand</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Salamandra</category>
        
                <pubDate>Thu, 28 Apr 2011 23:59:58 -0800</pubDate>
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                <title>Restaurant Tables Meet the PC Tablet</title>
                <description><![CDATA[<p>
	The inexorable march of time continues onward, and with it new technology at every pass. Just a few short years ago, the PC tablet was unheard of. Caught somewhere between the smartphone and the laptop, it was hard to see what practical applications a PC tablet could have. Fast forward to the present &ndash; we&rsquo;re in the throes of a PC tablet frenzy, and more uses are being discovered every day. Now the restaurant industry is getting in on the action, and niche PC tablet manufacturers are at the ready with new ideas.</p>
<p>
	&nbsp;One such manufacturer is E La Carte. Yesterday the upstart company announced $1 million in funding raised for Presto, a PC tablet that&rsquo;s a menu and a ma&icirc;tre&lsquo;d all at once.&nbsp; According to <a href="http://www.elacarte.com/">E La Carte</a>, a Presto PC tablet would ideally sit ready on each restaurant dining table, &ldquo;so that guests can order, play games and pay from their seats without having to wait.&rdquo; The Presto would not only feature a full menu with descriptions and direct ordering at the touch of a button, but would also come loaded with games and a calculator. With this new funding, E La Carte will be deploying its PC tablet systems at twenty locations along the West Coast.</p>
<p>
	&nbsp;</p>
<p>
	<strong>SEE RELATED STORIES FROM WDM CONTENT NETWORK </strong></p>
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		<a href="http://www.foodanddrinkdigital.com/magazines/4158/82">The Ultimate Five Star Resorts</a></li>
	<li>
		<a href="http://www.foodanddrinkdigital.com/magazines/4088/76">The World&rsquo;s Most Exotic Appetizers</a></li>
	<li>
		<a href="http://www.execdigital.com/magazines/4158">CLICK HERE TO READ THE LATEST EDITION OF FOOD &amp; DRINK DIGITAL</a></li>
</ul>
<p>
	&nbsp;</p>
<p>
	Meanwhile, similar manufacturer <a href="http://www.tabletopmedia.com/">TableTop Media</a>&nbsp;is making deals with major restaurant players like California Pizza Kitchen and Chili&rsquo;s, and could have 250 locations carrying their PC tablets within the next few months. It all seems like small numbers now, but they&rsquo;re sure to grow exponentially as the PC tablet concept continues to catch on across the county.</p>
<p>
	&nbsp;The PC tablet could change the face of the restaurant industry, and some restaurants (rumors include Applebee&rsquo;s) can&rsquo;t wait to get on board. Why? According to Mashable, it could have a lot to do with sales. &ldquo;People buy more food when they can do so instantly, without waiting for service,&rdquo; reads the report. &ldquo;In the six restaurants that ran a pilot scheme, according to CEO Rajat Suri, customers at E la Carte tables spent 10% to 12% more than those at other tables.&rdquo;</p>
<p>
	That kind of increase is enough to make any restaurateur salivate. But can a speedy touch screen give customers everything they need? Could the PC tablet be the missing technological link between the classic restaurant and the lost concept of the automat? As PC tablets continue to pick up steam, we&rsquo;re sure to find the answers as the year progresses.</p>
<p>
	&nbsp;<span _fck_bookmark="1" style="display: none">&nbsp;</span><span _fck_bookmark="1" style="display: none">&nbsp;</span></p>
]]></description>
                <link>http://www.fooddigital.com/sectors/restaurant-tables-meet-the-pc-tablet</link>
                <guid>http://www.fooddigital.com/sectors/restaurant-tables-meet-the-pc-tablet</guid>
        
        
                    <category domain="http://www.sixapart.com/ns/types#tag">dining table</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">E La Carte</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">PC tablet</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">restaurant</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">restaurants</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">TableTop Media</category>
        
                <pubDate>Sun, 24 Apr 2011 21:54:15 -0800</pubDate>
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                <title>Minute Maid 100% Juice launched by Coca-Cola India  </title>
                <description><![CDATA[<!--break-->
<p>
	Taking a turn towards being health conscious, <a href="http://www.foodanddrinkdigital.com/sectors/drinks/coca-cola-raises-31-million-donations-japan-relief ">Coca-Cola </a>India plans to launch Minute Maid 100% Juice to further supplement its brand.<br />
	<br />
	Minute Maid 100% Juice will be carried in three different flavors: apple, grape and orange. <a href="http://www.foodanddrinkdigital.com/sectors/drinks/coke-pulls-some-products-shelves-due-taste ">Coca-Cola&#39;s </a>Minute Maid juice range will compete with Pepsi&#39;s Tropicana and Dabur&#39;s Real range of juices.<br />
	<br />
	President and CEO of Coca-Cola India and South west Asia, Atul Singh said, &ldquo;There is an enormous opportunity in the packaged beverage market. Having established our juice credentials with the successful launch of Minute Maid Pulpy Orange and Nimbu Fresh juice drinks along with Maaza, we are now launching the premium Minute Maid 100 percent juice range in three flavours.&quot;<br />
	<br />
	For more related stories on the WDM Network:</p>
<ul>
	<li>
		<a href="http://www.foodanddrinkdigital.com/sectors/drinks/coca-cola-goes-flat-india-all-sake-health ">Coca Cola goes flat in India all for the sake of health</a></li>
	<li>
		<a href="http://www.foodanddrinkdigital.com/michelle-obama-take-obesity-campaign-food-giants ">Michelle Obama to take obesity campaign to food giants</a></li>
	<li>
		<a href="http://www.foodanddrinkdigital.com/sectors/drinks/andy-warhol-s-pop-art-coca-cola-sells-eye-popping-35-million ">Andy Warhol&rsquo;s Pop Art Coca Cola Sells for Eye-popping $35 Million</a></li>
	<li>
		<a href="http://www.foodanddrinkdigital.com/magazines/4088">Click here to read the latest edition of Food and Drink Digital</a></li>
</ul>
<p>
	<br />
	Having prior knowledge of the fruit-based juice industry, <a href="http://www.foodanddrinkdigital.com/sectors/drinks/cola-colorings-be-banned-coke-and-pepsi-over-cancer-fear ">Coca-Cola&#39;s</a> juice portfolio consists of the mango juice-based drink Maaza and Minute Maid Nimbu Fresh and Pulpy Orange.<br />
	<br />
	In an effort to cater to the increasingly health conscious consumer, Coca-Cola India has been focusing on its non-carbonated drinks portfolio. It had recently formed a separate juice division with Andriy Avramenko at the helm of its global juice centre in Atlanta to head the division as general manager.<a href="http://www.youtube.com/watch?v=MOBdTP9ZB-I "><br />
	<br />
	Minute Maid 100% Juice</a> will be available in two pack sizes- 200 ml and 1-litre tetrapak, priced at Rs20 and Rs85 respectively. The product will be available in all leading modern trade outlets across the country and in general retail outlets in Punjab.<br />
	<br />
	<br />
	<br />
	&nbsp;</p>
]]></description>
                <link>http://www.fooddigital.com/sectors/minute-maid-100-juice-launched-coca-cola-india</link>
                <guid>http://www.fooddigital.com/sectors/minute-maid-100-juice-launched-coca-cola-india</guid>
        
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Coca-Cola</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Coca-Cola India</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Coca-Cola&apos;s Minute Maid juice</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Minute Maid 100% Juice</category>
        
                <pubDate>Mon, 28 Mar 2011 01:35:06 -0800</pubDate>
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            <item>
                <title>Starbucks Attributes Continued Success to Mobile Payments</title>
                <description><![CDATA[<!--break-->
<p>
	Since <a href="http://www.foodanddrinkdigital.com/sectors/hotels-and-restaurants/mcdonald-s-starbucks-arbys-among-chains-leed ">Starbucks</a> launched its mobile payment system in January, over three million customers have used its mobile payment system, foreshadowing the enormous potential of e-wallet technology.<br />
	<br />
	According to Brady Brewer, the Starbucks&rsquo; vice president, the Seattle-based company said its &quot;Starbucks Card Mobile&quot; app, which accepts mobile payments from iPhones and BlackBerrys at its 6,800 outlets in the U.S., is now &quot;the nation&#39;s largest mobile payment network.&quot;<br />
	<br />
	The app allows users to add credit on <a href="http://www.foodanddrinkdigital.com/sectors/drinks/starbucks-eyes-india-further-expansion ">Starbucks</a> gift cards using PayPal or a credit card. Then, they can pay for drinks by bringing up a barcode on the screen and holding it in front of a reader at the register.<br />
	<br />
	For more related stories on the WDM Network:<br />
	&nbsp;</p>
<ul>
	<li>
		<a href="http://www.foodanddrinkdigital.com/sectors/drinks/starbucks-recycles-its-cups-new-starbucks-cups ">Starbucks recycles its cups into new Starbucks cups</a><br />
		&nbsp;</li>
	<li>
		<a href="http://www.foodanddrinkdigital.com/sectors/drinks/starbucks-start-coffee-growth-china ">Starbucks to start coffee growth in China</a><br />
		&nbsp;</li>
	<li>
		<a href="http://www.foodanddrinkdigital.com/sectors/drinks/starbucks-digital-menus-carry-news-entertainment ">Starbucks digital menus carry news, entertainment</a><br />
		&nbsp;</li>
	<li>
		<a href="http://www.foodanddrinkdigital.com/magazines/4088">Click here to read the latest edition of Food and Drink Digital</a></li>
</ul>
<p>
	<br />
	According to Mobiledia, &ldquo;<a href="http://www.foodanddrinkdigital.com/sectors/drinks/celebrity-couple-starbucks-and-kraft-talks-split ">Starbucks</a> is one of the first companies to develop a simple solution to the mobile-payment problem, and its popularity is an early indicator of consumer demand for e-wallet technology. In fact, several major players are clamoring to get a piece of the expected $1.13 trillion industry, including Google, Apple, wireless carriers and established credit card companies.<br />
	<br />
	&ldquo;Google, one of the first out of the gate, is currently testing its mobile payments system in New York and San Francisco, through the next four months. It is racing to install special registers that will enable a &quot;tap-to-pay&quot; service using NFC, or near field communications, a mobile-payment standard.<br />
	<br />
	&ldquo;Not to be outdone, Visa is testing mobile payments for mass transit in New York using NFC technology in standard credit cards and smartphones. And lastly, carriers like AT&amp;T and Verizon will offer their own NFC payments system in a project called ISIS, while PayPal is working on its own service planned for later in the year.&rdquo;<br />
	<br />
	<br />
	<br />
	<br />
	<br />
	<br />
	<br />
	<br />
	<br />
	&nbsp;</p>
]]></description>
                <link>http://www.fooddigital.com/sectors/starbucks-attributes-continued-success-mobile-payments</link>
                <guid>http://www.fooddigital.com/sectors/starbucks-attributes-continued-success-mobile-payments</guid>
        
        
                    <category domain="http://www.sixapart.com/ns/types#tag">e-wallet</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">mobile payments</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Starbucks</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Starbucks mobile payment</category>
        
                <pubDate>Fri, 25 Mar 2011 03:38:44 -0800</pubDate>
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                <title>Frito-Lay to launch all-natural chips</title>
                <description><![CDATA[<!--break-->
<p>
	This will not make the <a href="http://www.youtube.com/watch?v=LkO9fVBky0I">Frito Bandito</a> very happy, but the crunchy, salty, just delightful Fritos that we know and love are about to be ruined, I mean transformed into a more <a href="http://www.foodanddrinkdigital.com/sectors/food-manufacturing/pepsico-trims-fat-salt-products ">healthy snack</a>.<br />
	<br />
	Like many other companies responding to health-conscious consumers, snack food giant Frito-Lay is aiming to revamp its products to make half its U.S. snacks from all-natural ingredients, according to The Wall Street Journal.<br />
	<br />
	For more related stories on the WDM Network:<br />
	&nbsp;</p>
<ul>
	<li>
		<a href="http://www.foodanddrinkdigital.com/sectors/drinks/pepsico-becomes-russia-s-largest-food-and-drink-company ">PepsiCo becomes Russia&rsquo;s largest food and drink company</a><br />
		&nbsp;</li>
	<li>
		<a href="http://www.foodanddrinkdigital.com/sectors/drinks/pepsico-and-gnc-go-tropical-coconut-wat">PepsiCo and GNC go tropical with Coconut Water</a><br />
		&nbsp;</li>
	<li>
		<a href="http://www.foodanddrinkdigital.com/sectors/drinks/pepsico-builds-new-plant-central-china ">PepsiCo builds new plant in central China</a><br />
		&nbsp;</li>
	<li>
		<a href="http://www.foodanddrinkdigital.com/magazines/4088">Click here to read the latest edition of Food and Drink Digital</a></li>
</ul>
<p>
	<br />
	Frito-Lay is running a rather big risk by changing the face and taste of its Frito Corn Chips. For many <a href="http://www.foodanddrinkdigital.com/sectors/other-food-and-drinks/safeway-and-pepsico-start-new-brand-loyalty-program-foursquare ">consumers</a>, myself included, the word &ldquo;natural&rdquo; seems to allude to the fact that the food will taste downright bland. And don&rsquo;t get me started on kettle chips, those do not a snack make. If I wanted burnt chips I would just eat all the brown ones in a bag of Lays.<br />
	<br />
	The Wall Street Journal also reported that &ldquo;some natural ingredients cost up to 35 per cent more than artificial agents, and it&rsquo;s not clear whether this will affect snack prices.&rdquo; Talk about insult to injury, making a blander chip and then charging more for it? Now is that really fair?<br />
	<br />
	Frito-Lay told the newspaper it tested more than 300 versions of its barbecue potato chips before coming up with a natural recipe that tasted like the original, without using monosodium glutamate. Be that as it may, I&rsquo;m sure it&rsquo;s still just not the same.<br />
	<br />
	Of course, Frito-Lay isn&rsquo;t the only company eager to adopt a healthier image. I&rsquo;ve reported on several other food giants, including Kraft and General Mills, who have also been responding to consumer demands to limit sugar, salt and saturated fats.<br />
	<br />
	<br />
	<br />
	<br />
	<br />
	<br />
	<br />
	<br />
	&nbsp;</p>
]]></description>
                <link>http://www.fooddigital.com/sectors/frito-lay-launch-all-natural-chips</link>
                <guid>http://www.fooddigital.com/sectors/frito-lay-launch-all-natural-chips</guid>
        
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Frito-Lay</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Frito-lay all natural chips</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Frito-Lay and healthy chips</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Frito-Lay launches healthy chips</category>
        
                <pubDate>Fri, 25 Mar 2011 02:27:14 -0800</pubDate>
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            <item>
                <title>Coca-Cola raises $31 million in donations for Japan relief</title>
                <description><![CDATA[<!--break-->
<p>
	Following the fifth largest earthquake on record since 1900, Japan has suffered a massive amount of loss in the way of lives and infrastructure. Among the many organizations and relief efforts making their way towards Japan to help, <a href="http://www.foodanddrinkdigital.com/sectors/drinks/coca-cola-goes-flat-india-all-sake-health ">Coca-Cola Co</a>. has joined the force in a big way.<br />
	<br />
	$31 million over the next three years will be raised by <a href="http://www.foodanddrinkdigital.com/sectors/drinks/coca-cola-buys-out-honest-tea-co-founder-discusses-buyout ">Coca-Cola Co</a>. to raise its pledge of support for relief and rebuilding efforts in Japan. This increased effort comes on the heels of Coca-Cola&rsquo;s original pledge of $7.3 million in cash and beverages in the aftermath of the earthquake and tsunami that was made two weeks ago.<br />
	<br />
	This is one of the largest sums Coca-Cola has ever allocated towards disaster relief.<br />
	<br />
	For more related stories on the WDM Network:</p>
<ul>
	<li>
		<a href="http://www.foodanddrinkdigital.com/sectors/drinks/coke-pulls-some-products-shelves-due-taste ">Coke Pulls Some Products from Shelves due to &quot;Off Taste&quot;</a></li>
</ul>
<p>
	&nbsp;</p>
<ul>
	<li>
		<a href="http://www.foodanddrinkdigital.com/sectors/drinks/cola-colorings-be-banned-coke-and-pepsi-over-cancer-fear ">Cola colorings to be banned in Coke and Pepsi over cancer fear</a></li>
</ul>
<p>
	&nbsp;</p>
<ul>
	<li>
		<a href="http://www.foodanddrinkdigital.com/sectors/drinks/andy-warhol-s-pop-art-coca-cola-sells-eye-popping-35-million ">Andy Warhol&rsquo;s Pop Art Coca Cola Sells for Eye-popping $35 Million</a></li>
</ul>
<p>
	&nbsp;</p>
<ul>
	<li>
		<a href="http://www.foodanddrinkdigital.com/magazines/4088">Click here to read the latest edition of Food and Drink Digital</a></li>
</ul>
<p>
	Chairman and chief executive of <a href="http://www.youtube.com/watch?v=xffOCZYX6F8">Coca-Cola</a>, Muhtar Kent, recently visited Tokyo for two days to meet with employees and bottlers. He was accompanied by directors Herbert A. Allen and James D. Robinson III.<br />
	<br />
	&quot;We were very keen to be here in Tokyo to understand clearly what on-the-ground support is needed for Japanese communities and our business,&quot; Kent said in a statement. &quot;We have been deeply moved by what we have seen and heard.&quot;<a href="http://www.foodanddrinkdigital.com/sectors/drinks/warren-buffett-favors-coca-cola-over-apple "><br />
	<br />
	Coca-Cola</a> is also establishing a fund that will assist in rebuilding schools and other facilities that support children. The company said it would match employees&#39; contributions over the $31 million it has pledged.<br />
	<br />
	<br />
	<br />
	<br />
	<br />
	<br />
	<br />
	<br />
	&nbsp;</p>
]]></description>
                <link>http://www.fooddigital.com/sectors/coca-cola-raises-31-million-donations-japan-relief</link>
                <guid>http://www.fooddigital.com/sectors/coca-cola-raises-31-million-donations-japan-relief</guid>
        
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Coca-Cola</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Coca-Cola and disaster relief</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Coca-Cola donates to Japan</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Japan earthquake</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Japan tsunami</category>
        
                <pubDate>Thu, 24 Mar 2011 12:48:09 -0800</pubDate>
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            <item>
                <title>Drank: The Relaxation Drink Dubbed &apos;Weed in a Can&apos; </title>
                <description><![CDATA[<!--break-->
<p>
	It seems these days people can&rsquo;t enough of experimenting with the energy spectrum. A few years ago, it was all about the energy, how can people find easy solutions to feel more energized and productive? By downing a 5-Hour Energy Shot of course, giving Starbucks a run for its money.<br />
	<br />
	Well nowadays it seems people want an antidote for the jittery five hour episode that follows the consumption of an energy drink: relaxation. Relaxation drinks seem to be all the rage now, further encouraging the lethargic, procrastinating nature of this country, just what we all need!<br />
	<br />
	Forget pot brownies, <a href="http://www.foodanddrinkdigital.com/sectors/health-foods-and-drinks/jamba-juice-carry-nestle-jamba-all-natural-energy-drinks-stores ">relaxation drinks</a> are the new way to relax, and they&rsquo;re legal.<br />
	<br />
	For more related stories on the WDM Network:</p>
<ul>
	<li>
		<a href="http://www.foodanddrinkdigital.com/sectors/drinks/relaxation-drinks-are-newest-wave-mood-altering-beverages ">Relaxation drinks are the newest wave in mood altering beverages</a><br />
		&nbsp;</li>
	<li>
		<a href="http://www.foodanddrinkdigital.com/sectors/drinks/research-and-markets-global-summary-energy-drinks-report-2010 ">Research and Markets: Global Summary Energy Drinks Report 2010</a><br />
		&nbsp;</li>
	<li>
		<a href="http://www.foodanddrinkdigital.com/sectors/drinks/south-huntington-school-district-bans-energy-drinks ">South Huntington School District bans energy drinks</a><br />
		&nbsp;</li>
	<li>
		<a href="http://www.foodanddrinkdigital.com/magazines/4088">Click here to read the latest edition of Food and Drink Digital</a></li>
</ul>
<p>
	<a href="http://www.drankbeverage.com/ ">Drank</a>, a purple &quot;relaxation&quot; drink has made its way to the western United States and many people, mainly residents of Arizona, have a lot to say about it.<br />
	<br />
	Fox news has dubbed Drank &quot;Weed in a Can,&rdquo; as Drank advertises itself as a response to the rising popularity of energy drinks such as Monster and Red Bull. Drank&#39;s slogan is &quot;slow your roll&quot; and it is allegedly a mellowing, grape-flavored drink.<br />
	<br />
	Chef Stephanie Green, RD, president for the Arizona Dietetic Association, said in an email to CBS that the chief ingredients in <a href="http://www.youtube.com/watch?v=_2Wsr97eDC8 ">Drank</a> are valerian root and melatonin, which are indeed used as sleeping aids. However, she cautions that energy drinks are not tightly regulated by anyone besides their manufacturers.<br />
	<br />
	&quot;Bottom line is get a little exercise in each day to help relieve stress and help you sleep better, and instead of consuming liquid calories you can actually burn off some instead,&quot; Green said.<br />
	<br />
	Drank would not be ideal to drink at work considering it will cause drowsiness. Do not operate heavy machinery after consuming Drank either. How about this? Instead of drinking half a bottle of Nyquil when you suffer from insomnia, grab a can of Drank, it should do the trick! Note: prepare for crazy dreams.<br />
	<br />
	<br />
	<br />
	<br />
	&nbsp;</p>
]]></description>
                <link>http://www.fooddigital.com/sectors/drank-relaxation-drink-dubbed-weed-can</link>
                <guid>http://www.fooddigital.com/sectors/drank-relaxation-drink-dubbed-weed-can</guid>
        
        
                    <category domain="http://www.sixapart.com/ns/types#tag">anti-energy drinks</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Drank</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">relaxation drinks</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Weed in a Can</category>
        
                <pubDate>Wed, 23 Mar 2011 01:43:44 -0800</pubDate>
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            <item>
                <title>Trader Joe&apos;s: an Amazing Concept</title>
                <description><![CDATA[<p>
	Before I divulge the history of my favorite store, I need to express my love for Trader Joe&rsquo;s. My shopping experience at Trader Joe&rsquo;s is always an enjoyable one. Not only do they carry the most reasonably priced products, but all of the food products are healthy, organic, fresh and delicious. Not to mention there are always free samples of the delicious savory and sweet meals being prepared so you can taste test before you buy, just a fabulous arrangement. I can never walk out of a Trader Joe&rsquo;s without my watermelon juice and brie cheese, if nothing else, those items are always in my Trader Joe&rsquo;s reusable shopping bag.<br />
	<br />
	In 1958 in the Greater Los Angeles area, Joe Coulombe opened several chain stores called &quot;Pronto Market&quot; convenience stores. After nine years in operation, Coulombe opened the first &quot;Trader Joe&#39;s&quot; in 1967 on Arroyo Parkway in Pasadena, California, which still remains in operation till this day.<br />
	<br />
	Unlike mainstream grocery stores that carry about 50,000 items, Trader Joe&#39;s stocks about 4,000 items, 80 percent of which display its own brand names. <a href="http://www.traderjoes.com/ "><br />
	<br />
	Trader Joe&#39;s</a> describes itself as &quot;your neighborhood grocery store&quot; or &quot;your unique grocery store.&quot; Products sold include gourmet foods, organic foods, vegetarian food, unusual frozen foods, imported foods, domestic and imported wine and beer (where local law permits), &quot;alternative&quot; food items, and main grocery items such as bread, cereal, eggs, dairy, coffee and produce. Non-food items include personal hygiene products, household cleaners, vitamins, pet food, plants and flowers.<br />
	<br />
	For more related stories on the WDM Network:<a href="http://www.foodanddrinkdigital.com/industry-focus/food-production/sustainable-wineries-reduce-their-carbon-footprint "><br />
	<br />
	Sustainable Wineries Reduce their Carbon Footprint</a><a href="http://www.foodanddrinkdigital.com/sectors/food-manufacturing/trader-joe-s-trades-cilantro-due-recall-orval-kent-foods "><br />
	<br />
	Trader Joe&rsquo;s trades in cilantro due to recall by Orval Kent Foods</a><a href="http://www.foodanddrinkdigital.com/company-reports/peter-yealands "><br />
	<br />
	Yealands Estate: Incorporating Green to Reds and Whites</a><a href="http://www.foodanddrinkdigital.com/magazines/4088"><br />
	<br />
	Click here to read the latest edition of Food and Drink Digital</a><br />
	<br />
	What makes Trader Joe&#39;s so unique is that the company sells many items under its own private labels and offers these products at a significant discount to brand-name equivalents. Their labels are sometimes labeled in relation to the ethnicity of the food in question. For example, <em>Trader Jose&#39;s </em>is Mexican food, <em>Trader Ming&#39;s</em> is Chinese food, <em>Baker Josef&#39;s</em> is flour and bagels, and <em>Trader Giotto&#39;s </em>is Italian food. By selling almost all of its products under its own label, Trader Joe&#39;s &quot;skips the middle man&quot; and buys directly from both local and international small-time vendors.<br />
	<br />
	And probably what gets Trader Joe&rsquo;s customers most enthusiastic about the whole concept are the coveted, yet affordable <a href="http://www.foodanddrinkdigital.com/industry-focus/hospitality-and-catering/wines-world ">wines</a>. There are two special wines to speak of that are a part of Trader Joe&rsquo;s extensive wine collection: Chablis and Sancerre. Both of these wines are white, crisp, fresh, dry, unoaked and French!<br />
	<br />
	These wines display very similar qualities in that the body is light to medium, the texture is crisp and refreshing and the flavor intensity is light to medium-mild.<a href="http://www.youtube.com/watch?v=rmzmLuiL3H0&amp;feature=fvsr "><br />
	<br />
	Trader Joe&rsquo;s </a>sells a 2008 Jacques Bourguignon Chablis for only $8.00. This is a very rare find considering it&rsquo;s nearly impossible to find a Chablis for under $20. Chablis has tangy acidity, crisp minerals, and notes of grapefruit and lime and is perfect on a hot summer day.<br />
	<br />
	The 2009 Laurent Reverdy Sancerre is $9.99 and is imported by Latitude Wines. So there you have it, French quality wine for cheap right in your own neighborhood. So skip the long flight to France, skip trying to locate your passport and skip trying to attempt to walk through the streets of Paris pretending you belong there. Get to Trader Joe&rsquo;s for crisp French fine wine.<br />
	<br />
	Finally, please consider the following classic food pairings to these exquisite wines, which can all be found at Trader Joe&rsquo;s: salads, steamed/grilled fish, light stir-fry dishes, noodle dishes, risotto with seafood and soft, ripened cheeses, namely brie or camembert.<br />
	<br />
	<br />
	<br />
	&nbsp;</p>
]]></description>
                <link>http://www.fooddigital.com/sectors/trader-joe-s-amazing-concept</link>
                <guid>http://www.fooddigital.com/sectors/trader-joe-s-amazing-concept</guid>
        
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Trader Joe’s</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Trader Joe’s history</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Trader Joe’s shopping</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Trader Joe’s wine</category>
        
                <pubDate>Tue, 22 Mar 2011 12:54:04 -0800</pubDate>
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            <item>
                <title>Warren Buffett favors Coca-Cola over Apple</title>
                <description><![CDATA[<!--break-->
<p>
	Warren Buffett said he&rsquo;ll most likely prolong his aversion to electronics makers such as Apple Inc. due to their business prospects being harder to predict than companies such as <a href="http://www.foodanddrinkdigital.com/sectors/drinks/coca-cola-buys-out-honest-tea-co-founder-discusses-buyout  ">Coca-Cola Co</a>.<br />
	<br />
	&ldquo;We held very few in the past and we&rsquo;re likely to hold very few in the future,&rdquo; said the billionaire chairman of Berkshire Hathaway Inc., referring to electronics makers. &ldquo;[<a href="http://www.youtube.com/watch?v=EnUKurl7Fog ">Coca-Cola</a>] is very easy for me to come to a conclusion as to what it will look like economically in five or 10 years, and it&rsquo;s not easy for me to come to a conclusion about Apple.&rdquo;<br />
	<br />
	These comments made by the world&rsquo;s third-richest man come on the heels of the world&rsquo;s fifth largest earthquake as electronics makers worldwide scramble to assess damages from the March 11 earthquake and tsunami in Japan that killed more than 18,000 people so far. Japanese companies such as Toshiba Corp., supply 20 percent of the world&rsquo;s technology products, including 40 percent of components and 19 percent of chips, according to CLSA Ltd. estimates.<br />
	<br />
	For more related stories on the WDM Network:<a href="http://www.foodanddrinkdigital.com/sectors/drinks/coca-cola-goes-flat-india-all-sake-health "><br />
	<br />
	Coca Cola goes flat in India all for the sake of health</a><a href="http://www.foodanddrinkdigital.com/sectors/drinks/andy-warhol-s-pop-art-coca-cola-sells-eye-popping-35-million "><br />
	<br />
	Andy Warhol&rsquo;s Pop Art Coca Cola Sells for Eye-popping $35 Million</a><a href="http://www.foodanddrinkdigital.com/sectors/drinks/coke-pulls-some-products-shelves-due-taste"><br />
	<br />
	Coke Pulls Some Products from Shelves due to &quot;Off Taste&quot;</a><a href="http://www.foodanddrinkdigital.com/magazines/4088"><br />
	<br />
	Click here to read the latest edition of Food and Drink Digital</a><br />
	<br />
	&ldquo;If I owned Japanese stocks, I would certainly not be selling them because of the events of the past 10 days or so,&rdquo; Buffett said. &ldquo;Something out of the blue like this, an extraordinary event, really creates a buying opportunity.&rdquo;<br />
	<br />
	According to regulatory data compiled by Bloomberg, Apple, the Cupertino, California-based maker of the iPhone and iPad, overtook Microsoft Corp. as the largest technology company by market value last year. The 8.6 percent stake in <a href="http://www.foodanddrinkdigital.com/sectors/drinks/cola-colorings-be-banned-coke-and-pepsi-over-cancer-fear ">Coca-Cola</a> is Omaha, Nebraska-based Berkshire Hathaway&rsquo;s biggest equity holding, followed by Wells Fargo &amp; Co. and American Express Co.<br />
	<br />
	&ldquo;Even though Apple may have the most wonderful future in the world, I&rsquo;m not capable of bringing any drink to that particular party and evaluating that future,&rdquo; Buffett said. &ldquo;I simply look at businesses where I think I have some understanding of what they might look like in five or 10 years.&rdquo;<br />
	<br />
	<br />
	&nbsp;</p>
]]></description>
                <link>http://www.fooddigital.com/sectors/warren-buffett-favors-coca-cola-over-apple</link>
                <guid>http://www.fooddigital.com/sectors/warren-buffett-favors-coca-cola-over-apple</guid>
        
        
                    <category domain="http://www.sixapart.com/ns/types#tag">apple</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Coca Cola</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Warren Buffet</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Warren Buffet leery of Apple</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Warren Buffet prefers Coca Cola</category>
        
                <pubDate>Mon, 21 Mar 2011 02:03:52 -0800</pubDate>
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            <item>
                <title>Disney Launches Mickey Mouse-Inspired Fruit, Veggie Products</title>
                <description><![CDATA[<!--break-->
<p>
	Instead of traveling all the way to Disneyworld to feed your children overpriced healthy snacks&nbsp;with the faces of Mickey, Minnie, Donald and Goofy printed on the package,&nbsp;consider making your way to the nearest grocery store.<br />
	<br />
	The<a href="http://www.foodanddrinkdigital.com/sectors/hotels-and-restaurants/sf-restaurant-features-opera-singing-waiter "> Walt Disney Co</a>. is selling a&nbsp;line of fruits and vegetables inspired by various Disney characters such as Mickey and Minnie Mouse, Donald Duck and Goofy.<br />
	<br />
	Disney Consumer Products&nbsp;uses the popularity of its theme park characters to appeal to children and launch a line of products&nbsp;to be sold in the produce aisle of stores nationwide including Kroger, Winn Dixie, Albertsons and Price Shopper.<br />
	<br />
	These items include Mickey-shaped snack trays with combinations of celery, peanut butter and raisins or apples, cheese and crackers and others. Other items include teriyaki sugar snap peas, honey orange carrot coins, cheesy broccoli bites and miniature apples, peaches, pears, plums and oranges.<br />
	<br />
	For more related stories on the WDM Network:<a href="http://www.foodanddrinkdigital.com/company-reports/not-just-fruit "><br />
	<br />
	This is not just fruit</a><a href="http://www.foodanddrinkdigital.com/Tesco-and-Disney-launch-food-range_3274 "><br />
	<br />
	Tesco and Disney to launch food range</a><a href="http://www.foodanddrinkdigital.com/company-reports/barker-fruit-processors-ltd-extremely-innovative "><br />
	<br />
	Innovation is the Key</a><a href="http://www.foodanddrinkdigital.com/magazines/4088"><br />
	<br />
	Click here to read the latest edition of Food and Drink Digital</a><br />
	<br />
	In the past, <a href="http://www.youtube.com/watch?v=iLwvas7HDHs ">Disney</a> has sold other foods inspired by&nbsp;its characters,&nbsp;mainly&nbsp;Mickey,&nbsp;including frozen pizza, hamburger patties and ice cream pops made in the shape of Mickey Mouse&#39;s head.<br />
	<br />
	Poor Mickey has had his head decapitated so many times purely for the sheer joy of food consumption that he must be getting a complex!<br />
	<br />
	<strong>The following update to this article was submitted by Disney Consumer Products:</strong><br />
	<br />
	&quot;<a href="https://www.disneyconsumerproducts.com/Home/display.jsp?TYPE=33554433&amp;REALMOID=06-000a5aed-8d77-1653-9b5d-83011c3c304d&amp;GUID=&amp;SMAUTHREASON=0&amp;METHOD=GET&amp;SMAGENTNAME=$SM$vHMARwldIlpZDG426iGHiezBUKsDA29%2fexZjeezwJQX3da7mNgN6yjsR%2fqniAKq%2b&amp;TARGET=$SM$HTTPS%3a%2f%2fwww%2edisneyconsumerproducts%2ecom%2fSecure%2fdisplay%2ejsp">Disney Consumer Products</a> (DCP)&nbsp;announced that it will continue its commitment to helping families eat healthier foods by expanding its produce offering to make Disney-branded produce more widely available and offer more product variety. Families can shop at grocery and national retailers for healthy options including sliced apples and Foodles by Crunch Pak and produce from Dayka Hackett and Chelan Fresh. The expansion effort will include packaging changes to the line of Disney-branded produce such as an update to the recognizable stylized green leaf bearing the Disney logo; placement of nutritional information on the front of packaging, making it easier for families to identify healthy foods; and the addition of the Disney Magic of Healthy Living logo. The packaging transition in the marketplace will be seamless and cause no disruption in product availability.<br />
	<br />
	&quot;During the next year, DCP&rsquo;s produce licensees expect to launch several new and refreshed Disney-branded products that capitalize on synergistic promotional opportunities tied to Disney entertainment content and beloved characters. To facilitate the ongoing expansion, DCP will collaborate with Minneapolis, Minn.-based Golden Sun Marketing to enter into new license agreements with fresh produce growers and shippers.<br />
	<br />
	&ldquo;&#39;Since Disney announced landmark nutritional guidelines associating Disney brands and characters with a more nutritionally balanced range of foods, we have helped bring more than one billion servings of fruits and vegetables to children and parents looking for healthy food choices,&rdquo; said John King, director of food for DCP. &ldquo;By forging relationships directly with leading suppliers and growers, we&rsquo;re one step ahead in building on this strong foundation. We&rsquo;re reaching even more families through an expanded product offering with the positive message of eating more fruits and vegetables.&#39;&rdquo;<br />
	<br />
	&quot;Disney understands the challenges faced by parents in regard to their family&#39;s nutrition and wants to be part of the solution. In 2006, Disney announced new food guidelines aimed at giving parents and children healthier eating options. Under these guidelines, Disney committed to using its name and characters on kid-focused food products that meet specific criteria, including limits on calories, fat, saturated fat and sugar. The guidelines also included a long-term target for balancing the licensed food portfolio such that 85% will be everyday foods with the smaller 15% comprised of special-occasion treats. DCP has achieved this goal in North America.<br />
	<br />
	&quot;As part of its ongoing effort to promote healthier lifestyles and nutrition for kids and families, Disney announced last September the Magic of Healthy Living &ndash; a national multimedia initiative designed to help parents with their quest to raise healthy, happy kids. The initiative, which included public service announcements featuring First Lady Michelle Obama and young Disney stars, builds on Disney&rsquo;s commitment to a healthier generation of kids.&quot;<br />
	<br />
	<br />
	<br />
	<br />
	<br />
	<br />
	<br />
	<br />
	<br />
	&nbsp;</p>
]]></description>
                <link>http://www.fooddigital.com/sectors/disney-launches-mickey-mouse-inspired-fruit-veggie-products</link>
                <guid>http://www.fooddigital.com/sectors/disney-launches-mickey-mouse-inspired-fruit-veggie-products</guid>
        
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Disney</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Disney Consumer Products</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Disney fruit</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Disney Garden</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Disney vegetables</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Walt Disney Co.</category>
        
                <pubDate>Mon, 21 Mar 2011 01:39:26 -0800</pubDate>
            </item>
    
            <item>
                <title>Kashi Recalls Frozen Meals</title>
                <description><![CDATA[<!--break-->
<p>
	Well, so much for Kashi&rsquo;s organic image as they join the list of companies participating in <a href="http://www.foodanddrinkdigital.com/sectors/food-manufacturing/cheese-your-wine-costco-recalls-ecoli-infused-gouda-cheese ">recalls</a>.<a href="http://www.kashi.com/ "><br />
	<br />
	Kashi</a> attempts damage control by recalling about 2,790 pounds of Kashi Southwest Style Chicken labeled products because they&#39;re incorrectly labeled. The U.S. Department of Agriculture&#39;s Food Safety and Inspection Service, says the food may contain egg, which is not on the label, and can be a known allergen.<br />
	<br />
	The California-based companies <a href="http://www.foodanddrinkdigital.com/sectors/packaging-and-logistics/whole-foods-latest-join-troupe-businesses-cheese-recalls ">recall </a>includes 10 ounce &quot;Kashi Southwest Style Chicken&quot; entrees. They have a UPC Code of 1862729292. The lot number is DEC28 RF B1.<br />
	<br />
	The packages are labeled &quot;keep frozen&quot; and have the establishment code of &quot;P-17644&quot; inside the inspection mark. They were packaged by Request Foods, Inc., a Holland Mich., establishment. The products were shipped to stores nationwide.<br />
	<br />
	So far, there have been no reports of any illnesses.<br />
	<br />
	For more related stories on the WDM Network:<a href="http://www.foodanddrinkdigital.com/sectors/food-manufacturing/packing-plant-recalls-seven-tons-beef-over-e-coli-concerns "><br />
	<br />
	Packing Plant Recalls Seven Tons of Beef over E. Coli Concerns</a><a href="http://www.foodanddrinkdigital.com/sectors/food-manufacturing/celery-recall-sangar-due-listeriosis "><br />
	<br />
	Celery recall at SanGar due to listeriosis</a><a href="http://www.foodanddrinkdigital.com/sectors/food-manufacturing/cheese-recalls-put-national-strain-sandwich-makers "><br />
	<br />
	Cheese recalls put a national strain on sandwich makers</a><a href="http://www.foodanddrinkdigital.com/magazines/4088"><br />
	<br />
	Click here to read the latest edition of Food and Drink Digital</a><br />
	<br />
	Kashi began with a healthy epiphany back in 1984 with the discovery of goodness of whole grain nutrition. After months of mixing grains and seeds, the company chose the unique blend of Seven Whole Grains and Sesame for its supreme nutritional profile, a vegetarian source of protein and complex carbohydrates that&rsquo;s hearty, satisfying and energizing.<a href="http://www.youtube.com/watch?v=FMaiCzoy7s8 "><br />
	<br />
	Kashi </a>is derived from the synthesis of &ldquo;kashruth&rdquo; or kosher/pure food and &ldquo;Kushi,&rdquo; the last name of the founders of American Macrobiotics. Kashi also has international meanings: porridge in Russian, happy in Chinese and energy in Japanese.<br />
	<br />
	<br />
	<br />
	<br />
	<br />
	&nbsp;</p>
]]></description>
                <link>http://www.fooddigital.com/sectors/kashi-recalls-frozen-meals</link>
                <guid>http://www.fooddigital.com/sectors/kashi-recalls-frozen-meals</guid>
        
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Kashi</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Kashi recall</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Kashi Southwest Style Chicken</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Kashi Southwest Style Chicken recall</category>
        
                <pubDate>Sun, 20 Mar 2011 12:00:00 -0800</pubDate>
            </item>
    
            <item>
                <title>PepsiCo looks to expand in Latin America</title>
                <description><![CDATA[<p>
	A senior executive for <a href="http://www.pepsico.com/ ">PepsiCo Inc</a> announced the company is monitoring growth opportunities in Latin America in an effort to take advantage of recovering economies in the region.<br />
	<br />
	Last month the company reduced its global earnings growth targets for 2011 and beyond, citing soaring commodity prices and uncertainty about when the economic restoration on paper will be felt by consumers.<br />
	<br />
	Jorge Tarasuk, vice president for operations at PepsiCo South America Foods, said the company was trying to increase productivity and cut costs, and was interested in chances to solidify relations with suppliers in the region, Reuters reported.<br />
	<br />
	&quot;Latin America continues to be a good bet,&quot; he said, adding PepsiCo was focused on opportunities in Argentina, Colombia and Peru, countries that have seen strong economic upturns.<br />
	<br />
	He said the company was not ruling out further growth in the large, important markets of Brazil and Mexico.<br />
	<br />
	For more related stories on the WDM Network:<a href="http://www.foodanddrinkdigital.com/sectors/drinks/pepsico-becomes-russia-s-largest-food-and-drink-company "><br />
	<br />
	PepsiCo becomes Russia&rsquo;s largest food and drink company</a><a href="http://www.foodanddrinkdigital.com/sectors/drinks/pepsico-builds-new-plant-central-china "><br />
	<br />
	PepsiCo builds new plant in central China</a><a href="http://www.foodanddrinkdigital.com/sectors/other-food-and-drinks/safeway-and-pepsico-start-new-brand-loyalty-program-foursquare "><br />
	<br />
	Safeway and PepsiCo start new brand loyalty program with Foursquare</a><a href="http://www.foodanddrinkdigital.com/magazines/4088"><br />
	<br />
	Click here to read the latest edition of Food and Drink Digital</a><br />
	<br />
	Details about the company&#39;s strategy or possible targets have not been revealed, but Tarasuk said the company is always ready for possible acquisitions.<br />
	<br />
	Alongside economic recovery in much of the region, he said <a href="http://www.youtube.com/watch?v=Y09z8lwOEYA ">PepsiCo </a>also saw increasing political stability in Latin America supporting the company&#39;s performance going forward.<br />
	<br />
	Shares of PepsiCo, whose products range from Pepsi-Cola and Tropicana juice to Frito-Lay snacks and Quaker oatmeal, are down about 3 percent this year.<br />
	<br />
	Consumers of daily soda pops should consider this a warning: both PepsiCo and rival <a href="http://www.foodanddrinkdigital.com/sectors/drinks/coca-cola-goes-flat-india-all-sake-health">Coca-Cola Co</a> have said they will raise prices this year on some drinks as they seek to offset higher costs for everything from corn syrup to packaging.<br />
	<br />
	<br />
	<br />
	<br />
	&nbsp;</p>
]]></description>
                <link>http://www.fooddigital.com/sectors/pepsico-looks-expand-latin-america</link>
                <guid>http://www.fooddigital.com/sectors/pepsico-looks-expand-latin-america</guid>
        
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Coca Cola</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Pepsi Co in Latin America</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">PepsiCo</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">PepsiCo South America Foods</category>
        
                <pubDate>Fri, 18 Mar 2011 12:55:15 -0800</pubDate>
            </item>
    
            <item>
                <title>The Dukan Diet: A French Diet Secret is Revealed to the U.S.</title>
                <description><![CDATA[<p>
	Dr. Pierre Dukan, a 69-year-old neurologist responsible for creating the <a href="http://www.dukandiet.co.uk/">Dukan Diet</a>, has already sold millions of copies of his book that has been translated into 14 languages. The best part about it: he stumbled upon this diet by accident four decades ago.<br />
	<br />
	Now Dukan has plans to spread the influence of his amazing diet throughout the United States.<br />
	<br />
	&quot;My dear friends, today I am reaching out to you with the certainty that I can help you put an end to the inevitability of weight problems in North America,&quot; he wrote in the preface of the American edition, the New York Times reported.<br />
	<br />
	For more related stories on the WDM Network:<a href="http://www.foodanddrinkdigital.com/sectors/other-food-and-drinks/fast-food-foie-gras-feasted-france"><br />
	<br />
	Fast food foie gras feasted in France</a><a href="http://www.foodanddrinkdigital.com/industry-focus/hospitality-and-catering/top-5-world-s-best-resort-restaurants"><br />
	<br />
	The Top 5 World&rsquo;s Best Resort Restaurants</a><a href="http://www.foodanddrinkdigital.com/industry-focus/hospitality-and-catering/world-s-top-rated-restaurants "><br />
	<br />
	The World&rsquo;s Top Rated Restaurants</a><a href="http://www.foodanddrinkdigital.com/magazines/4088"><br />
	<br />
	Click here to read the latest edition of Food and Drink Digital</a><br />
	<br />
	This is good news considering up to one third of Americans are overweight or obese and type-2 diabetes is on the rise. Helping the U.S. drop a few pounds would be a welcome piece of European inspiration.<br />
	<br />
	However, critics are calling Dukan&#39;s plan either an Atkins retread or an unhealthy fad.<br />
	<br />
	&quot;This is just another one of those diets invented by a charismatic individual who makes a lot of promises and has loads of testimonials but is not based on any scientific data whatsoever,&quot; Frank Sacks, professor of cardiovascular disease prevention at Harvard, told the Times.<br />
	<br />
	The <a href="http://thedukandiet.info/  ">basics</a> of the diet consist of high-protein, low-fat, lots of water, lots of oat-bran, lots of veggies, no fruit, and a few wine and dessert days to make it all tolerable.<br />
	<br />
	The exercise requirement consists of 20 minutes of walking and no elevators, with the exception of those working on the 86th floor of the Empire State Building.<br />
	<br />
	The <a href="http://www.youtube.com/watch?v=6fV54bvkXWI ">Dukan Diet </a>doesn&rsquo;t sound real groundbreaking to me, but if this diet is what is takes to tip the American scales back to a healthy weight, then one common sense solution is better than none.<br />
	<br />
	<br />
	<br />
	&nbsp;</p>
]]></description>
                <link>http://www.fooddigital.com/sectors/dukan-diet-french-diet-secret-revealed-us</link>
                <guid>http://www.fooddigital.com/sectors/dukan-diet-french-diet-secret-revealed-us</guid>
        
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Atkins</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Dr. Pierre Dukan</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Dukan Diet</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">French Diet</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">French nutrition</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">nutrition</category>
        
                <pubDate>Fri, 18 Mar 2011 12:17:29 -0800</pubDate>
            </item>
    
            <item>
                <title>Starbucks being sued over tip jar tragedy</title>
                <description><![CDATA[<!--break-->
<p>
	In an absolutely terrible tragedy, a Missouri family is suing <a href="http://www.starbucks.com/">Starbucks</a> after a patron was killed while trying to prevent a tip jar robbery.<br />
	<br />
	According to the St. Louis Post Dispatch, Roger Kreutz was ordering coffee from a Crestwood Starbucks on March 3, 2008 when he witnessed a 19-year-old thief snatch the barista tip jar from the counter.<br />
	<br />
	The Dispatch reported that Kreutz chased the man, later identified as Aaron Poisson, out of the coffee shop and the two had a physical altercation near the thief&#39;s car. Kreutz was thrown to the ground after Poisson, in his rush to escape, hit him with his car.<br />
	<br />
	Kreutz later died from head injuries related to the incident.<br />
	<br />
	For more related stories on the WDM Network:<a href="http://www.foodanddrinkdigital.com/sectors/drinks/starbucks-turns-40"><br />
	<br />
	Starbucks Turns 40!</a><a href="http://www.foodanddrinkdigital.com/industry-focus/franchising/franchises-are-going-green"><br />
	<br />
	Franchises that are Going Green</a><a href="http://www.foodanddrinkdigital.com/sectors/drinks/starbucks-eyes-india-further-expansion"><br />
	<br />
	Starbucks eyes India for further expansion</a><a href="http://www.foodanddrinkdigital.com/magazines/4088"><br />
	<br />
	Click here to read the latest edition of Food and Drink Digital</a><br />
	<br />
	Poisson, of Cumming, Ga., was later arrested in St. Louis, and eventually pleaded guilty of involuntary manslaughter. He was sentenced to one year in prison.<br />
	<br />
	Now, Kreutz&#39; family has filed a wrongful-death suit against the coffee giant, blaming Starbucks for inviting criminal activity by leaving tip jars near customers.<br />
	<br />
	According to the lawsuit, obtained by the Dispatch, <a href="http://www.foodanddrinkdigital.com/sectors/other-food-and-drinks/kraft-loses-appeal-starbucks-injunction">Starbucks</a> &quot;did not employ security to prevent the perpetration of such crimes&quot; and that it &quot;invited the act of perpetration of said crime&quot; by having a tip jar.<br />
	<br />
	Starbucks has not come forward with a comment regarding the lawsuit. Poisson is also not named in the lawsuit.<br />
	<br />
	<br />
	<br />
	<br />
	<br />
	<br />
	&nbsp;</p>
]]></description>
                <link>http://www.fooddigital.com/sectors/starbucks-being-sued-over-tip-jar-tragedy</link>
                <guid>http://www.fooddigital.com/sectors/starbucks-being-sued-over-tip-jar-tragedy</guid>
        
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Aaron Poisson</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Crestwood Starbucks</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Roger Kreutz</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Starbucks</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Starbucks law suit</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Starbucks tip jar</category>
        
                <pubDate>Mon, 14 Mar 2011 12:44:09 -0800</pubDate>
            </item>
    
            <item>
                <title>Jamba Juice to Carry Nestlé Jamba All-Natural Energy Drinks in Stores</title>
                <description><![CDATA[<!--break-->
<p>
	<a href="http://www.jambajuice.com/">Jamba Juice </a>has made an announcement that, in addition to the <a href="http://www.nestle.com/">Nestl&eacute; USA</a> retail launch in the Northeast, which began in February 2011, they will begin selling Nestl&eacute; Jamba All-Natural Energy Drinks in almost 600 Jamba Juice locations across the Nation starting on March 15.<br />
	<br />
	The Nestl&eacute; Jamba All-Natural Energy Drinks will be available in three great-tasting, fruit flavors: strawberry banana, crisp apple, and pomegranate blueberry. The energy drink beverages do not contain artificial preservatives, flavors, or colors, 0g of trans fat, or high fructose corn syrup. Additionally, each 8.4 ounce can contains 70 percent real fruit juice, 80mg of caffeine derived from natural sources, is fat free and 90 calories per serving.<br />
	<br />
	&ldquo;The Nestl&eacute; Jamba Energy drinks are the result of an outstanding collaboration with Nestl&eacute; USA and we believe they will provide a meaningful point of difference in the $8.5 billion energy drink category,&rdquo; said James D. White, chairman, president, and CEO, Jamba Juice Company. &ldquo;These beverages are a great fit with our growing portfolio of health and wellness products and we are thrilled to be able to offer them to our customers in our stores.&rdquo;<br />
	<br />
	For more related stories on the WDM Network:<a href="http://www.foodanddrinkdigital.com/news/james-d-white/jamba-nestle-launch-energy-drinks-us-come-2011"><br />
	<br />
	Jamba, Nestle to launch energy drinks in US come 2011</a><a href="http://www.foodanddrinkdigital.com/sectors/drinks/research-and-markets-global-summary-energy-drinks-report-2010"><br />
	<br />
	Research and Markets: Global Summary Energy Drinks Report 2010</a><a href="http://www.foodanddrinkdigital.com/sectors/packaging-and-logistics/nestle-and-cardia-bioplastics-collaborate-paint-town-green"><br />
	<br />
	Nestl&eacute; and Cardia Bioplastics collaborate to paint the town green</a><a href="http://www.foodanddrinkdigital.com/magazines/4088"><br />
	<br />
	Click here to read the latest edition of Food and Drink Digital</a><br />
	<br />
	In February 2011, Nestl&eacute; began the sell-in of the Nestl&eacute; Jamba All-Natural Energy Drinks to retailers in the Northeast, including grocery, mass, and convenience retailers in New York, Massachusetts, Maryland, Maine, Connecticut, and Rhode Island. &ldquo;The retail receptivity to the products has been better than we could have imagined and speaks to the untapped demand that retailers feel consumers will have for a more health-oriented energy beverage, made without artificial ingredients,&rdquo; said Chad Patterson, marketing manager, Nestl&eacute; Jamba Energy, Nestl&eacute; USA.<br />
	<br />
	Since announcing their intent to build a licensing growth platform, Jamba Juice has made significant progress in developing licensing alliances to manufacture, market, and distribute Jamba-branded offerings through grocery, convenience, and other retail channels. Both Nestl&eacute; USA and <a href="http://www.youtube.com/watch?v=J0N0YIKQMuM">Jamba Juice Company</a> continue to explore a number of other joint opportunities to extend the Jamba brand.<br />
	<br />
	<br />
	<br />
	<br />
	&nbsp;</p>
]]></description>
                <link>http://www.fooddigital.com/sectors/jamba-juice-carry-nestle-jamba-all-natural-energy-drinks-stores</link>
                <guid>http://www.fooddigital.com/sectors/jamba-juice-carry-nestle-jamba-all-natural-energy-drinks-stores</guid>
        
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Jamba brand</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Jamba Juice</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Jamba Juice Company</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Nestlé Jamba Energy</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Nestlé USA</category>
        
                <pubDate>Mon, 14 Mar 2011 01:40:56 -0800</pubDate>
            </item>
    
            <item>
                <title>Hershey and Kellogg&apos;s Post Strongest Results in Key Retail Channels</title>
                <description><![CDATA[<!--break-->
<p>
	<a href="http://www.hersheys.com/">Hershey</a> and <a href="http://www2.kelloggs.com/">Kellogg&rsquo;s</a> were the strongest packaged food companies according to a Nielsen report on sales through so-called Food, Drug and Mass (FDM) channels, including Wal-mart.<a href="http://www.foodanddrinkdigital.com/industry-focus/franchising/sweetest-franchises"><br />
	<br />
	Hershey</a> topped the list with sales up 4.0 percent, giving it the best FDM+WMT growth in large-cap branded food. Kellogg&#39;s posted sales growth of 2.2 percent in FDM+WMT channels.<br />
	<br />
	Citigroup analyst David Driscoll noted Kellogg&rsquo;s growth over the latest 12 weeks represents a 120 basis-point acceleration sequentially from last month, and a 340 basis-point acceleration from three months ago.<br />
	<br />
	Kellogg is Citigroup&rsquo;s top pick in branded food.<br />
	<br />
	For more related stories on the WDM Network:<a href="http://www.foodanddrinkdigital.com/sectors/packaging-and-logistics/kelloggs-stops-using-recycled-cereal-boxes-due-cancer-causing-ink"><br />
	<br />
	Kellogg&#39;s stops using recycled cereal boxes due to cancer causing ink</a><a href="http://www.foodanddrinkdigital.com/sectors/other-food-and-drinks/india-receives-more-affordable-products-kellogg-s"><br />
	<br />
	India receives more affordable products by Kellogg&rsquo;s</a><a href="http://www.foodanddrinkdigital.com/sectors/ingredients/general-mills-meets-its-goal-reducing-sugar-levels-its-cereals"><br />
	<br />
	General Mills meets its goal in reducing sugar levels in its cereals</a><a href="http://www.foodanddrinkdigital.com/magazines/4088"><br />
	<br />
	Click here to read the latest edition of Food and Drink Digital</a><br />
	<br />
	As has been the case over the last 12 weeks, <a href="http://www.youtube.com/watch?v=-hqbNPb_JEo">FDM channels</a> are growing faster than FDM+ Wal-Mart, Driscoll noted.<br />
	<br />
	&ldquo;Following last month where FDM+WMT channels saw growth accelerate significantly, total food sales growth in FDM+WMT weakened with a sequential decline of about 80 basis points,&rdquo; Driscoll wrote. &ldquo;This was mainly driven by volumes, which saw a sequential decline of about70 basis points.&rdquo;<br />
	<br />
	But, he added, branded food manufacturers are producing better volume trends than private label in FDM+WMT. Branded volumes declined 1.2 percent, compared to a 4.6 percent decline for private label.<br />
	<br />
	Still, private label is producing better sales growth (+1.7%) than branded (+0.5%) as private-label prices are up (+6.6%) to a greater extent relative to branded prices (+1.7%) over the latest 12 weeks.<br />
	<br />
	<br />
	<br />
	&nbsp;</p>
]]></description>
                <link>http://www.fooddigital.com/sectors/hershey-and-kellogg-s-post-strongest-results-key-retail-channels</link>
                <guid>http://www.fooddigital.com/sectors/hershey-and-kellogg-s-post-strongest-results-key-retail-channels</guid>
        
        
                    <category domain="http://www.sixapart.com/ns/types#tag">David Driscoll</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Hershey</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Kellogg’s</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Wal-Mart</category>
        
                <pubDate>Sat, 12 Mar 2011 12:00:00 -0800</pubDate>
            </item>
    
            <item>
                <title>Charlie Sheen films his own cooking show</title>
                <description><![CDATA[<!--break-->
<p>
	Wow, I never thought I would have to jump on the bandwagon just like everybody else and write about Charlie Sheen, but now that he&rsquo;s launching his own cooking show, I don&rsquo;t think I have a choice.<br />
	<br />
	I have actually seen the video for myself and I must admit it&rsquo;s pretty hilarious. The saddest part about this whole situation is that Charlie Sheen is famous for a reason, he&rsquo;s quite the performer and had me entranced by his comedic actions in this clip.<br />
	<br />
	See if for yourself at <a href="http://www.funnyordie.com/">FunnyOrDie.com</a>, where the ubiquitous actor appears in a sort of mind-bending clip as he stars in his own aptly named cooking show, &quot;<a href="http://www.tmz.com/2011/03/10/charlie-sheen-cooking-show-funny-or-die-cooking-show-hands-zagat/">Winning Recipes</a>.&quot; There is a gross factor though, Sheen has a cigarette sticking out of his mouth the whole time, not very appetizing, although I&rsquo;m thinking it&rsquo;s not his intent here to actually teach people how to cook.<br />
	<br />
	For more related stories on the WDM Network:<a href="http://www.foodanddrinkdigital.com/industry-focus/hospitality-and-catering/how-prepare-world-s-most-exotic-appetizers"><br />
	<br />
	How to Prepare the World&rsquo;s Most Exotic Appetizers</a><a href="http://www.foodanddrinkdigital.com/sectors/other-food-and-drinks/how-it-all-started-wolfgang-puck"><br />
	<br />
	How it all started for Wolfgang Puck</a><a href="http://www.foodanddrinkdigital.com/sectors/drinks/jennifer-aniston-s-smartwater-youtube-video-goes-viral"><br />
	<br />
	Jennifer Aniston&rsquo;s Smartwater YouTube video goes viral</a><a href="http://www.foodanddrinkdigital.com/magazines/4088"><br />
	<br />
	Click here to read the latest edition of Food and Drink Digital</a><br />
	<br />
	Decked out in an apron and tiger-striped toque, Sheen announces: &quot;Yes I&#39;m doing a cooking show. Why? Because if you haven&#39;t noticed, I&#39;m winning television right now. My plan is to be the first person to have made an appearance on every television network. Just like I was the first person to get one million Twitter followers in 24 hours. Like I was the first person to build a rocket ship to Cassiopeia using only my mind tools. Here I come Food Network.&quot;<br />
	<br />
	Sheen holds out a perfectly ordinary Pyrex bowl and pronounces, &quot;This is not a bowl; it&#39;s a cauldron...of awesomeness,&quot; or when he waxes on his superiority as a tiger-blooded predator who kills his own meat, &quot;I&#39;m not some mouth-breather in a drive-thru, gorging my pie hole on some mass-produced monkey grub.&rdquo; His speech is amazing, definitely his own material, no one else is that twisted.<br />
	<br />
	Spoiler alert: the &ldquo;finished&quot; product appears as a bloody steak topped with mashed cigarette butts, yet he somehow transforms the dish with his laser vision and turns it into a gourmet meal, complete with a tomato salad, which in Sheens world is a hothouse tomato.<br />
	<br />
	So good luck to you Charlie! Maybe you actually will land a celebrity chef spot on the Food Network if you&rsquo;re catering to an audience without a sense of smell, sight or taste.<br />
	<br />
	<br />
	<br />
	&nbsp;</p>
]]></description>
                <link>http://www.fooddigital.com/sectors/charlie-sheen-films-his-own-cooking-show</link>
                <guid>http://www.fooddigital.com/sectors/charlie-sheen-films-his-own-cooking-show</guid>
        
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Charlie Sheen</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Charlie Sheen’s cooking show</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Charlie Sheen’s “Winning Recipes</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">” FunnyOrDie.com</category>
        
                <pubDate>Fri, 11 Mar 2011 01:34:36 -0800</pubDate>
            </item>
    
            <item>
                <title>Jennifer Aniston&apos;s Smartwater YouTube video goes viral</title>
                <description><![CDATA[<!--break--><br />
I hate to call even more attention to my absolute least favorite actress in Hollywood, but considering I write a food and drink publication, I suppose I have to attract attention to my website by writing about something so viral. And that my friends, is the ONLY reason why I&rsquo;m writing about this, just saying!
<p>
	<br />
	Sorry <a href="http://www.jenaniston.net/">Jen Aniston</a>, but I ONLY enjoyed you as Rachel Greene, not anything else, so let&rsquo;s stick with what works, shall we? Anyway, in what seems to be a last ditch effort on the actress&rsquo; part to call negative attention to herself, Jen Aniston appears in an ad for <a href="http://www.glaceau.com/">Smartwater</a> on YouTube, completely intended to go viral dubbing it the &ldquo;Jen Aniston Sex Tape.&rdquo;<br />
	<br />
	Now before you all start screaming that this is old news that came out a few days ago, that Jen Aniston would appear in a Smartwater ad/sex tape thing, I get that. But my intention here is to talk about the aftermath. Since Jennifer Aniston&#39;s new ad campaign for the company &#39;Smartwater&#39; has gone viral, the video has received 2,897,953 views on <a href="http://www.youtube.com/">YouTube</a> right as of this moment.<br />
	<br />
	For more related stories on the WDM Network:<a href="http://www.foodanddrinkdigital.com/sectors/drinks/pepsico-and-gnc-go-tropical-coconut-water"><br />
	<br />
	PepsiCo and GNC go tropical with Coconut Water</a><a href="http://www.foodanddrinkdigital.com/news/pepsico/pepsico-and-i-crop-manage-water-conservation"><br />
	<br />
	PepsiCo and i-crop manage water conservation</a><a href="http://www.foodanddrinkdigital.com/Cold-Spring-Brewing-Co-Producer-Premier-Beverages_28483"><br />
	<br />
	Producer of Premier Beverages</a><a href="http://www.foodanddrinkdigital.com/magazines/4088"><br />
	<br />
	Click here to read the latest edition of Food and Drink Digital</a><br />
	<br />
	The &lsquo;Just Go With It&rsquo; actress promotes &#39;Smartwater&#39; in their latest ad, and the clip has taken the Internet by storm. Just in case you are one of the five people who has not seen it yet, prepare for this spoiler alert. In the advert, a group of &#39;internet geeks&#39; are attempting to make a &#39;viral video&#39; by enlisting the help of Aniston. The clip features the &lsquo;Friends&rsquo; actress spoofing several well-known viral videos from the past, including the &#39;double rainbow guy,&#39; the dancing babies&#39; and the &#39;skateboarding dog.&#39; Aniston even gets to kick a guy in the crotch, which supposedly awards her 100,000 hits. Towards the end of the ad, the team decides that calling the video &#39;Jen Aniston&#39;s Sex Tape&#39; would result in maximum exposure. After seductively drinking from a bottle of &#39;Smartwater,&rsquo; the actress gives the idea a thumbs-up, and says, &quot;I love it.&quot;<br />
	<br />
	Really, Jen? This is what you have to reduce yourself to? C&rsquo;mon you&rsquo;re better than this! Well, maybe not, the video has been getting a lot of publicity and I&rsquo;m sure Smartwater is paying you a pretty penny so maybe you&rsquo;re laughing all the way to the bank as we&rsquo;re all laughing at how you interact with the &lsquo;double rainbow guy.&rsquo; So for those of you who really can&rsquo;t resist, check out the video <a href="http://www.youtube.com/watch?v=Rc47LcvIxyI">here</a>.<br />
	<br />
	<br />
	<br />
	<br />
	&nbsp;</p>
]]></description>
                <link>http://www.fooddigital.com/sectors/jennifer-aniston-s-smartwater-youtube-video-goes-viral</link>
                <guid>http://www.fooddigital.com/sectors/jennifer-aniston-s-smartwater-youtube-video-goes-viral</guid>
        
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Jen Aniston</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Jen Aniston does Smartwater ad</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Jen Aniston does Smartwater video</category>
        
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                <pubDate>Thu, 10 Mar 2011 02:24:23 -0800</pubDate>
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                <title>Kellogg&apos;s stops using recycled cereal boxes due to cancer causing ink </title>
                <description><![CDATA[<!--break-->
<p>
	<a href="http://www2.kelloggs.com/">Kellogg&rsquo;s</a> has plans to eliminate cereal boxes made from recycled cardboard after scientists found old ink in the packaging is linked to cancer.<br />
	<br />
	The breakfast giant, which makes Corn Flakes and Rice Krispies, is now looking at alternatives for packing the its cereals in the aftermath of the warning. <a href="http://www.foodanddrinkdigital.com/sectors/food-manufacturing/oversight-committee-investigates-kellogg%E2%80%99s-product-recall">Kellogg&rsquo;s</a> is toying with the idea of switching to foil inner bags in an effort to keep the cereal free from the chemicals.<br />
	<br />
	Weetabix is also considering new packaging after a Swiss study found that in 75 percent of boxes made from recycled newspaper, potentially toxic mineral oils could seep into cereals.<br />
	<br />
	For more related stories on the WDM Network:<a href="http://www.foodanddrinkdigital.com/industry-focus/retailing/label-vs-store-brand"><br />
	<br />
	The Label vs. Store Brand</a><a href="http://www.foodanddrinkdigital.com/sectors/food-manufacturing/after-rough-2010-kellogg-ceo-retires"><br />
	<br />
	After a rough 2010, Kellogg CEO retires</a><a href="http://www.foodanddrinkdigital.com/sectors/other-food-and-drinks/india-receives-more-affordable-products-kellogg-s"><br />
	<br />
	India receives more affordable products by Kellogg&rsquo;s</a><a href="http://www.foodanddrinkdigital.com/magazines/4088"><br />
	<br />
	Click here to read the latest edition of Food and Drink Digital</a><br />
	<br />
	Researchers, led by Dr. Koni Grob at Zurich&rsquo;s Food Safety Lab, consider the new findings &ldquo;frightening.&rdquo;<br />
	<br />
	Dr. Grob said studies on rats highlighted possible health dangers, adding: &ldquo;One is the chronic inflammation of various internal organs and the other one is cancer.&rdquo;<a href="http://www.youtube.com/watch?v=nI2ajPv7gXY"><br />
	<br />
	Kellogg&rsquo;s </a>said there was &ldquo;no immediate concern,&rdquo; adding in a statement: &ldquo;We are working with our suppliers on new packaging which allows us to meet our environmental commitments but will also contain significantly lower levels of mineral oil.&rdquo;<br />
	<br />
	Weetabix said that while there was no &ldquo;risk to consumer health&rdquo; it was working with packaging suppliers for alternatives.<br />
	<br />
	<br />
	<br />
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	<br />
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	&nbsp;</p>
]]></description>
                <link>http://www.fooddigital.com/sectors/kelloggs-stops-using-recycled-cereal-boxes-due-cancer-causing-ink</link>
                <guid>http://www.fooddigital.com/sectors/kelloggs-stops-using-recycled-cereal-boxes-due-cancer-causing-ink</guid>
        
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Corn Flakes</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Kellogg’s</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Kellogg’s cereal</category>
        
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                    <category domain="http://www.sixapart.com/ns/types#tag">Rice Krispies</category>
        
                <pubDate>Wed, 09 Mar 2011 02:20:02 -0800</pubDate>
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            <item>
                <title>PepsiCo creates buzz about Gatorade via social media</title>
                <description><![CDATA[<p>
	With its strong presence in North America, the sports drink <a href="http://www.gatorade.com/">Gatorade</a> is planning to push its brand into the UK this summer. Its strategy is to move the product from being thought of solely as a sports drink to becoming a broader sports performance brand, providing expertise for athletes and people in training worldwide.<br />
	<br />
	In an effort to gather insight into how consumers feel about the brand, a social media hub was set up in Chicago last April called Mission Control. This team is staffed by a mixture of people from <a href="http://www.pepsico.com/">PepsiCo</a> and its agencies monitor conversations happening on Twitter, Facebook and other social media platforms. The goal is to be able to react quickly to conversations involving Gatorade.<br />
	<br />
	Gatorade director William Morris says his team has seen a fundamental shift from discipline-based marketing to managing communication through product teams.<br />
	<br />
	&ldquo;Before, we had a marketing communications department, or a PR department, pushing out strategy for all our products, no matter who the target was.<br />
	<br />
	&ldquo;Now we have teams associated with each [Gatorade] product line looking at how people engage with the products,&rdquo; he says. These conversations in turn will influence where the brand goes in terms of new product development and its communications.<br />
	<br />
	It has taken several months to get people with the right skills to monitor the conversations. &ldquo;You have to employ the social [media] skills, which are rare, but you also need a team that is flexible.<br />
	<br />
	&ldquo;My staff have fixed projects to do, but because they are also monitoring conversations they have to be able to react quickly to address [comments] through social, digital or traditional media. Their skills are very digital and analytical,&rdquo; Morris says.<br />
	<br />
	The intent is to address issues promptly. For example, if someone incorrectly asserts that a Gatorade product contains a particular ingredient, an analyst in the room will immediately go to the relevant PR person to take it in hand.<br />
	<br />
	&ldquo;These people are leading something that has never been done at PepsiCo before,&rdquo; says Morris. &ldquo;It is an interaction and engagement with consumers that this company has never before invested in.&rdquo;<br />
	<br />
	For more related stories on the WDM Network:<a href="http://www.foodanddrinkdigital.com/sectors/drinks/pepsico-and-gnc-go-tropical-coconut-water"><br />
	<br />
	PepsiCo and GNC go tropical with Coconut Water</a><a href="http://www.foodanddrinkdigital.com/sectors/food-manufacturing/pepsico-trims-fat-salt-products"><br />
	<br />
	PepsiCo: Fat, salt trimmed from products</a><a href="http://www.foodanddrinkdigital.com/sectors/drinks/pepsico-builds-new-plant-central-china"><br />
	<br />
	PepsiCo builds new plant in central China</a><a href="http://www.foodanddrinkdigital.com/magazines/4088"><br />
	<br />
	Click here to read the latest edition of Food and Drink Digital</a><br />
	<br />
	Gatorade is now moving towards being able to measure the effect of putting particular messages into social media, as well as the kinds of sentiments people show in response. &ldquo;If the spending doesn&rsquo;t really push up sentiment or awareness then we move to a different channel,&rdquo; he says.<br />
	<br />
	Morris intends to collaborate with a community of people who are fans of the brand but are also influential on various social media channels to use as ambassadors.<br />
	<br />
	He is also eager to work more closely with Facebook and Twitter on a more robust partnership rather than on one-off campaigns. &ldquo;We are not just focused on Gatorade.com, we want to talk to people through every [<a href="http://www.youtube.com/watch?v=63oSn12n918">technology</a>] that is new and innovative.&rdquo;<br />
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	&nbsp;</p>
]]></description>
                <link>http://www.fooddigital.com/sectors/pepsico-creates-buzz-about-gatorade-social-media</link>
                <guid>http://www.fooddigital.com/sectors/pepsico-creates-buzz-about-gatorade-social-media</guid>
        
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Gatorade</category>
        
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                <pubDate>Wed, 09 Mar 2011 01:55:15 -0800</pubDate>
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