New Cocaine Energy Drink in Chile being fought by Coca-Cola

Coca-Cola attempts to halt the production of Cocaine Energy Drink, fearing that it may turn people onto the actual drug

Written by Shea Castelluccio

Are we really that gullible as a society? That just because there is a drink named after Cocaine that people will think it’s okay to go out there and try the real thing? Well, don’t put the idea in their heads and maybe you won’t have this problem.

The Cocaine Energy Drink was launched in 2006 and has faced bans in certain states such as Texas, where politicians fear that its “naughty name will encourage kids to go looking for the real thing.”

In 2007, the Food & Drug Administration admonished the energy drink maker Redux Beverages for advertizing the drink as “The Legal Alternative.” Cocaine has 280 mg of caffeine per can, about three cups worth of coffee. The drink receives its sweetness via dextrose instead of high-fructose corn syrup and the taste is complete with cherry and spices. And it goes without saying, but it does NOT contain cocaine.

With all that said, the Coca-Cola Company feels the responsibility to seek a way to stop mass production of Cocaine in Chile. Coke has filed opposition to Cocaine’s trademark there, claiming that “the referenced trademark would infringe fair competition” and “lead consumers to confusion.”

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Forbes reported that, “James Kirby, co-founder of Cocaine maker Redux Beverages, says Coke’s opposition is absurd considering that Chile doesn’t require trademark registration to sell beverages there. What’s more, Coca-Cola hasn’t opposed Cocaine in its trademark filings in the U.S. or in Mexico.”

Now wait a minute here, if memory serves, wasn’t the secret to Coca-Cola’s early success because of its cocaine content? According to Coke’s history:

“It has been estimated that John Pemberton’s original ‘Coke,’ as it was nicknamed, contained almost nine milligrams of cocaine per glass. But caffeine increases the effect of cocaine and most customers usually drank more than one glass of Coke; sometimes several throughout the day. Three Cokes would provide roughly 30 milligrams of cocaine, which compares with the 20 to 30 milligrams normally ‘snorted’ in a day by a contemporary cocaine user. So it shouldn’t be a surprise that Atlanta’s soda fountains soon became almost as popular as its saloons.”

How’s that for irony…and hypocrisy?




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