Everyone’s succumbed to the seductive powers of a rare or nostalgic (or nostalgic AND rare!) find on eBay at least once. It’s just a part of life. But then, there’s this guy, living on the corner of Disposable Income Blvd and Nostalgic Obsession Road. It’s the only possible explanation for dropping nearly $10,000 in cold, hard cash on a gallon of 20-year-old McJordan BBQ Sauce.
Twenty years ago, when Michael Jordan was on top of the world in basketball, McDonald’s came out with an LTO sandwich called the McJordan Special – basically a quarter pounder with bacon and a special barbecue sauce, but also the first McDonald’s burger named after a celebrity.
RELATED STORIES FROM FOOD DIGITAL
- McDonalds Registers McCafé Trademark: Retail Coffee on the Way?
- Is Your Beverage Social Media Marketing Ready for the Holidays?
- Seven Tips for Customer Retention Success
- CLICK HERE TO READ THE LATEST EDITION OF FOOD DIGITAL
Sensing the rare specialness of this burger, Mort Bank, a former franchisee of several McDonald’s locations in North Dakota, decided to put a gallon of that special barbecue sauce away for a rainy day:
“I had this barbecue sauce on the shelf for 20 years,” Bank said. The sauce was used on McJordan Burgers, a promotional menu item only sold in the Chicago and Minneapolis regions, Bank said.
Bank, the previous owner of five McDonald’s restaurants in Bismarck-Mandan and two in Minot, saved the sauce after selling the restaurants in 1996. “It was in my basement and I would look at it occasionally,” he said. “I thought it would be worth something some day.”
As it turns out, he was right. The BBQ sauce in the basement instantly went from hoarding symptom to cash cow when Bank decided to list the sauce on eBay, home of $100 bottles of Surge and Crystal Pepsi, under the heading: “a once in a lifetime chance to own the rarest of rare Michael Jordan and McDonald’s collectible!” An unnamed buyer from Chicago with a passion for the Bulls or barbecue sauce (or both) took the bait, and bought the sauce for the totally reasonable price of $9,995.
Now that you know, do you rue your missed chance at a piece of true McDonald’s history? Not to worry: Bank has three more storage units full of McDonald’s memorabilia (okay, maybe the hoarding symptoms didn’t die with the sale of the sauce) that he’s also selling off at auction. Can we interest anyone in a sweet New Kids on the Block promotional cup as a consolation prize?