Food and Drink Digital’s own Founder and CEO Glen White is quite the Justin Bieber fan, and to say he’s not the only one is quite the understatement. So it was to the delight of throngs of Beliebers that Justin’s face was honored along with Barack Obama, and other celebrities in a Primula Cheese display at Islington, London’s N1 Shopping Centre. But the celebs’ likeness weren’t exactly rendered in oils – rather, food artist Faye Halliday created a portrait collection painted entirely with Primula’s cheese spreads.
“We’ve always known how versatile Primula Cheese spreads are, which is why our products are much loved by consumers across the country,” stated Primula Marketing Director Craig Brooks. “This gave us some food for thought, so we decided to really put its versatility to the test and have a bit of fun with our Primula celeb portraits. And what better time to share the amazing results than at the start of British Cheese Week. We’re sure that consumers will agree that they’re a very ‘gouda’ likeness to the celebrities!”
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Along with “Justin Brie-ber” and “Barack Edam-a,” Halliday unveiled “Marilyn Mon-zarella,” “Ched-ward” (based on the fan-favorite X Factor and Celebrity Big Brother finalists Jedward) and London mayor “Boris Jarlsberg.” Halliday painted throughout the day at the shopping center, giving passers-by a glimpse into how she worked her cheesy magic.
According to N1 Centre manager Lynne Glover, it was an exciting day for all involved. “We were delighted to host this unique activity, which also helped to launch British Cheese Week; promoting the country’s best cheeses,” she noted. “It was truly fascinating to watch the cheese artist in action!”