Retail  

Adrian Grenier to Launch Sustainable Wine Label

Sustainable star Adrian Grenier can't resist the pull of producing your own celebrity wine
 Adrian Grenier to Launch Sustainable Wine Label
 
 

Train’s Drops of Jupiter wine was weird, but kind of expected in an adult contemporary themed-date-night sort of way. AC/DC’s Highway to Hell Cabernet Sauvignon was just weird, no qualifiers necessary. But what the two have in common is that celebrities just love putting their names on labels, especially if they’re the labels on bottle of alcohol (paging Pharrell Williams’ “for the ladies” Qream liqueur). Now Drive Me Crazy Entourage star and sustainable lifestyle website auteur Adrian Grenier is the next celebrity to get in on the wine game. On Sunday, Grenier tweeted a preview of Stomping Ground, the wine he is producing with business partner Peter Glatzer.

According to a full report from Hollywood Reporter, the wine will be produced under the label Shft House Wines, and will be sold on Glatzer and Grenier’s Gilt Taste-esque sustainable lifestyle and retail website Shft. True to Grenier’s other pursuits, the Stomping Ground wine is a Paso Robles blend sourced entirely from organic, sustainable, and even biodynamic vineyards. The bottles are reused and recycled, and even the ink on the labels is non-toxic.

 

RELATED STORIES FROM FOOD AND DRINK DIGITAL

 

"We decided that we were going to create a sustainable wine because we are all about connecting and lifestyle, and what better way to connect and communicate ideas about sustainability than around a nice dinner with a great bottle of wine?” Grenier told reporter Robert Scoble at the Napa Valley Film Festival's Buick Tweet House event this past weekend. “It's a social lubricant."

Stomping Ground will be available in December (the perfect holiday gift for your favorite eco-savvy Entourage fan?). But for those who can’t wait to stake their claim, pre-orders start on Shft.com next week. 



Featured Articles + MORE Featured Articles >>