Are you ready for the 2011 Amstel Light Meatopia festival? Taking place at New York’s Brooklyn Bridge Park on July 23, Meatopia is just around the corner and there’s more to it than just getting your meat-centric gorge on. One other event happening at Meatopia is the Best Butcher Competition, sponsored by Whole Foods Market.
"We have trained butchers in every single store, which really sets us apart. Reminiscent of old-fashioned butcher shops, our butchers provide one-on-one customer service offering information about our quality products and tips for preparation," said Theo Weening, global meat buyer for Whole Foods Market, in a related press release. "We came up with the competition idea to celebrate these highly regarded in-house butchers and spotlight the art of butchery—a pursuit that takes a high degree of skill and years of experience to master."
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Whole Foods Market’s Best Butcher Competition actually started back in May, with 300 butchers competing at Whole Foods Markets across the United States. Over the past two months, qualifying rounds have whittled down the list of participants to a few lean, mean finalists who have been awarded with an all-expense paid trip to NYC to compete in the last leg of the competition.
The two semi-final rounds are slated to start at 6PM on July 23, while the final event should commence at 9PM. Competitors are tasked with using professional equipment to break down meat without diminishing the meat’s integrity, and will be judged on presentation, workmanship, and knife-handling skills among other key points.