Sometimes the most successful companies are the ones that decide to go off the beaten path and take the risks that your neighbours haven’t made yet. In 1992, the term “free range” was much more common in Europe than in Australia. But rather than bowing to national trends, Simon Macgugan and his team took a chance on a better future of premium pork. Today, that chance has developed into two thriving businesses: the bred free-range production side that is Pastoral Pork Company, and then the premium packaged retail-ready side that is Otway Pork.
Of course, all of those claims mean nothing without the proof to back it all up. For this reason, the company went above and beyond to become the first pig operation in Australia to achieve RSPCA accreditation. It’s more than just a certificate: it’s a point of pride. “The RSPCA have a stringent set of standards to be complied with, and we’re externally audited by them twice every year to ensure that we’re doing what we say we’re doing. It’s a good thing for the confidence of the consumer,” notes Macgugan.
To read more about Pastoral/Otway’s accreditation, plans for the future, and the meaning behind “bred free-range pork,”check out the full article in the May 2012 edition of Food & Drink Digital: http://www.foodanddrinkdigital.com/reports/otway
About Otway Pork
In 1992, we formed a company to establish a free range breeding herd to produce pigs in a natural, outdoor environment where the welfare of the pig was paramount. That company, The Pastoral Pork Company, is now Australia’s largest outdoor pig producer, and we are proud to be the first pig producer to achieve national accreditation under the RSPCA Approved Farming Scheme. Visit http://www.otwaypork.com.au/cms/ for more information.
About Food & Drink Digital
Food & Drink Digital is a pioneering digital media site for food and drink professionals and executives, featuring all aspects of managing a production based environment. Food & Drink Digital covers solutions that enable global businesses to improve the way they manage their operations, people, technology and supply chains. Food and Drink Digital is the industry-dedicated arm of the WDM Group. Founded in 2007 by entrepreneur Glen White, WDM Group retains a diversified portfolio of websites, magazines, mobile apps, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.
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