GOLDEN, CO--(Marketwire - May 4, 2012) - Today, more and more people are giving up gluten due to wheat allergies, gluten intolerance, celiac disease, and even to help decrease body weight and improve energy. Yet, it can be difficult to find delicious, nutritious, convenient foods to replace standard "on-the-go" foods. And often, people face the difficult tradeoff of taste versus nutrition.

Fortunately, iSatori Technologies (OTCBB: IZZI), a Colorado-based nutritional supplements company, created the new Eat-Smart® Whey Protein Crisp Bar (http://www.isatoritech.com/eatsmartbar). Not only does it combine the healthiest of nutritional ingredients, including the most advanced protein source (from whey protein Hydrolysates) with the truly decadent, delicious taste of a candy bar, with the distinctive texture of a rice crispy treat dipped in chocolate, but it's also gluten-free! Because of this unique winning combination, it's now the number-one selling "gluten-free" protein bar sold on GNC.com!

Though the new Eat-Smart Whey Protein Crisp Bar tastes like a guilt-ridden candy bar, don't be fooled. The Eat-Smart Bar's nutritional profile is unmatched: packed with the highest quality proteins (including the most superior form of whey protein Hydrolysates), healthy carbs for sustained energy, vitamins and minerals, and higher fiber than other protein bars to help keep you fuller for longer. CEO of iSatori, and creator of the Eat-Smart Bar, Stephen Adele commented, "Of equal importance to what Eat-Smart contains is what it doesn't have in it: very little gut-busting sugar alcohols and no inferior gelatin proteins, unhealthy hydrogenated oils, aspartame, or high-fructose corn syrup, and perhaps best of all, it's certified 'gluten free' -- making Eat-Smart the smarter choice in healthy, tasty protein meal replacement bars."

Anyone can learn more about Eat-Smart Bars, see what people are saying about their irresistibly delicious taste, or try one (full, 80-gram bar) for free by calling iSatori Technologies direct at 1-866-688-7679, or visiting iSatori's website at http://www.iSatoriTech.com/FreeEatSmartBar. Or, they can pick up one today at selected GNC's or Vitamin Shoppe stores across America.

Retailers interested in carrying Eat-Smart Bars should contact Europa Sports, America's largest sports nutrition distributor, at 1-800-447-4795, or visit www.EuropaSports.com

Detailed information about iSatori Technologies (OTCBB: IZZI), including its financial statements, has been disclosed in a Form 8-K filed with the SEC. For more information about iSatori and their scientifically tested premium nutritional supplements, visit their website at http://www.isatoritech.com, or call one of their fitness experts at 1-866-688-7679.