News Archive  

Subway surpasses the number of McDonald’s establishments

Kudos to Subway as the sandwich franchise has now accumulated more restaurants worldwide than McDonald's. The world’s most popular sandwich chain surpassed the world's largest hamburger chain according to the number of stores in the U.S. in 2002 and...
 Subway surpasses the number of McDonald’s establishment..
 
 

Kudos to Subway as the sandwich franchise has now accumulated more restaurants worldwide than McDonald's.

The world’s most popular sandwich chain surpassed the world's largest hamburger chain according to the number of stores in the U.S. in 2002 and now it has taken the global lead.

Subway
had 33,749 restaurants worldwide at the end of last year, according to the company. McDonald's Corp. had 32,737, according a regulatory filing.

"We've been on a great run," said Tony Pace, chief marketing officer of Subway's Franchisee Advertising Fund Trust, the franchisees organization under the company's umbrella.

Subway is entirely franchisee-owned. That has been part of its success, Pace said. Its smaller-format stores cost less to open and operate than other chain restaurants. The company's emphasis on cost-control, marketing and advertising has also helped grow the brand. Check out one of Subway’s newest commercials here.

For more related stories on the WDM Network:

McDonald’s, Starbucks & Arbys among chains for LEED


McDonald’s plans to double the amount of franchises in China by 2013


McDonald's to be found in FarmVille


Click here to read the latest edition of Food and Drink Digital


Subway, like many restaurant chains, is making efforts to expand its presence in international markets.

Nevertheless, McDonald's remains the industry's revenue champion. The company, which is also heavily franchise-oriented, reported $24 billion in revenue for its last fiscal year.

Based out of Milford, Conn., Subway generated roughly $15.2 billion, according to a report by the Wall Street Journal.

McDonald's, based in Oak Brook, Ill., said in a statement it is still growing but it has made a "concerted effort over the past couple of years on getting better rather than getting bigger."



 

Join Businessfriend today. Where social networking leads to productivity


Featured Articles + MORE Featured Articles >>