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Starbucks to Expand Beer and Wine Concept to New Cities

Coffee giant Starbucks announces plans to serve alcoholic drinks at select locations in Atlanta, Chicago, and throughout Southern California
TAGS: beer, Starbucks, wine
 Starbucks to Expand Beer and Wine Concept to New Cities
 
 

Your daily Starbucks run is about to get a lot more interesting: this week Starbucks Coffee Company announced plans to start offering beer and wine at several Southern California, Atlanta, and Chicago locations within the year as part of its “evening day-part” concept.

Starbucks first tested the water of its evening concept at its Olive Way location in Seattle, before expanding it throughout the city and into Portland, Oregon. The beer and wine list comes out in the afternoon (sorry, early birds – you’ll still have to get by on a flask in the morning hours) and will be accompanied by a less pastry-based menu including flatbreads and small plates.

 

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“Building an evening day-part is a natural progression for us as we are always looking for ways to evolve and enhance theStarbucks Experience based on what our customers are telling us,” said Clarice Turner, senior vice president, U.S. Operations, in a press release from Starbucks. “We’re pleased with the response of our customers to the introduction of wine, beer and premium food at several of our stores in the Pacific Northwest, and we’re excited to see how the idea translates to other markets.”

So far, the company press release makes no mention of what brands of beer or wine will be sold. Given the increasing interest in local craft beers, Starbucks had better be paying attention to such trends if it wants to compete – but it seems to be doing all right in Portland so we don’t expect problems elsewhere. Will the new boozy Starbucks take the place of neighborhood bars? We sincerely doubt it – but it sure will spice up study groups.

 

[Source: Starbucks via MSNBC]



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