Many luxury and boutique hotels across the country have been increasing their efforts to support green options and sustainability, but some go above and beyond their call of duty. One such hotel is the Element New York Times Square West. The Westin hotels offshoot makes eco-conscious luxury its main focus with its earthy LEED certified design, and now the hotel is extending its philosophy to the rest of its Manhattan community with the launch of its partnership with Holton Farms, a family-owned farm based out of Vermont. Through this partnership, Element Times Square West has become the first ever hotel to lend support to a community sponsored agriculture (CSA) program.
Element Times Square West is supporting Holton Farms’ CSA program in two ways: first, by purchasing a share in the season’s harvest, in effect becoming an active member of the program. Guests at the boutique hotel can then either order meals made with Holton Farms’ fresh ingredients or place their own CSA orders for the raw materials to prepare meals in their own rooms. Secondly, the Element has designated itself as a drop-off point for local Holton Farms CSA members to pick up their weekly CSA boxes.
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Employing sustainable farming methods to produce a variety of foods ranging from vegetables and fruit to eggs and honey, Holton Farms is a perfect fit for a partnership with Element Times Square West. “We like to say that Element draws on nature for inspiration, so it's exciting for us to inspire our guests the same way by connecting them to fresh, organic, locally-sourced produce. Even our associates are eager to place their own orders," said Starwood Senior VP of Specialty Select Brands Brian McGuinness in a related press release. "It's also a privilege for us to be able to participate in a CSA with our neighbors, reduce our own food miles, and support a valuable family-owned business like Holton Farms."
Holton Farms concurred, with co-owner and COO Jurrien Swarts saying: "When businesses like Element Times Square West step up to the plate, CSAs become a lot more viable in a city like New York. We're looking forward to partnering with the hotel to bring its guests and neighbors a little closer to the land."