Franchising  

Subway Announces Debut of Vitamin Fortified Bread

Even bread is getting a better-for-you boost at Subway stores nationwide
 Subway Announces Vitamin Fortified Bread
 
 

Subway has always been on the healthy eating train in one way or another, since the days when every commercial featured the bespectacled Jared and his sandwich-fueled weight loss story. But there’s no getting around the fact that bread packs a lot of carbs. There’s not a lot you can do to change that, but Subway is attempting to circumvent the issue by positing that, if you can’t take calories away, you can at least add nutritional value by beefing that bread up with Vitamin D and calcium. 

A press release from Subway states that all six-inch servings of bread (not including English muffins or flatbread) across the franchises 24,000 United States stores will now come fortified with 30 percent of the daily recommended value of calcium and 20 percent of the daily recommended value of vitamin D.

 

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“Now, the calcium included in each 6-inch serving of bread has the nutritional equivalent of one glass of milk," said Subway Global Baking Specialist Mark Christiano in the related press release. "For years, our high-quality, fresh baked bread has been a signature item for the Subway brand. It is the perfect vehicle to complete the great tasting sandwiches that people have grown accustomed to when they visit a Subway restaurant. Now, we have raised the bar in providing healthier options to consumers by fortifying our bread to include calcium and vitamin D."

Subway has stated that this new development is just a part of its overall nutrition platform, which is further bolstered by low-calorie options on the franchise’s Fresh Fit menu and healthy side options like apples and low-fat yogurt. Subway Corporate Dietician Lanette Kovachi, MS, RD also points out that – when made to standard specifications – most of the brand’s sandwiches comes with two servings of vegetables and are artificial trans-fat free. 



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