Pranks can be fun – except when they leave you feeling depressed and more keenly aware than ever about what you’re lacking in life. For the residents of remote Bethel, Alaska, what’s lacking are restaurant options (reports indicate that the nearest non-standard diner option within 400 miles is a Subway, which ain’t half bad unless it’s all there is). So when word got around that a Taco Bell was opening in town, people were excited. So excited! So excited that it sure would have been a letdown of massive proportions if it ended up being a hoax and Taco Bell was not coming to town after all. But that’s exactly what happened. Harsh.
But if Doritos Locos have taught us anything, it’s this: Taco Bell thrives under quirky publicity, and everyone is mad about Doritos Locos Tacos. So the franchise combined the two and did something to turn Bethel’s frown upside down:
When word got back to Taco Bell, executives arranged to fly ingredients for 10,000 Doritos Locos Tacos from Anchorage to Bethel.
The food was given away for free yesterday at the city's cultural center. According to local reports, most of Bethel attended "Taco Bell fest," with many going back for seconds, thirds, and fourths.
We’re not even all that crazy about Doritos Locos Tacos (which in itself is crazy, because we’re positively loco about both Doritos and tacos on their own), but we still would have lined up over and over for the sheer novelty of Taco Bell airlifting ten thousand tacos to a faraway village. According to the report, Taco Bell filmed the impromptu Bethel taco party, which means we’ll probably be seeing a nice feel-good commercial soon enough – much like that guy who drove 965 miles with his friends for a taste, Taco Bell flew 340 miles to Bethel to bestow the glory of the Doritos Locos upon its residents. But while it may have been a publicity stunt, at least Bethel had their taco dreams realized, however brief.