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Company Reports - Namibia Beverages  

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Namibia Beverages

Part of the Coca-Cola family

Written by Robert Michaels & Produced by Dee Nazer

Namibia, a large and sparsely populated country on Africa’s south-west coast, is one of the youngest countries in Africa. Jammed between the Kalahari Desert and the Atlantic Ocean, it is a land of contrasts — rugged mountains, desert dunes, superb wildlife, wild seascapes and multi-cultural cities. After Mongolia, it is the least densely populated country in the world.
Part of the Coca-Cola family
Namibia, a large and sparsely populated country on Africa’s south-west coast, is one of the youngest countries in Africa. Jammed between the Kalahari Desert and the Atlantic Ocean, it is a land of contrasts — rugged mountains, desert dunes, superb wildlife, wild seascapes and multi-cultural cities. After Mongolia, it is the least densely populated country in the world.

Enough about geography, though. Namibia has had a troubled past. Germany took control of the area which it called South West Africa in the late 1800s. The discovery of diamonds in 1908 prompted a European invasion. South Africa seized it during World War I and administered it under a League of Nations mandate.

But that is the past. The future is much brighter and Namibia has enjoyed stability since gaining independence in 1990 after a long struggle against rule by South Africa.

COCA-COLA VENTURES INTO NAMIBIA
Coca-Cola Sabco, which has 25 bottling plants that employ 10,213 employees in 12 countries, ventured into Namibia in 1995, after the acquisition of Paradise Beverages from The Coca-Cola Company.

The result was Namibia Beverages, a partnership between Paradise Beverages and Amcom, which today has two bottling plants, in Oshakati and in Windhoek.

MAKE A DIFFERENCE
The company, which is led by Frik Oosthuizen, Country Manager, strives to make a difference to the community in which it operates.

It has several support programmes, conducted in partnership with the Indigenous People’s Business Council, which focus primarily on the emerging markets sector, and it is also involved with Junior Achievement Namibia (for youth) and sponsors bursaries for tertiary education.

On top of that, Namibia Beverages sponsors the prestigious Frankie Fredericks Annual Athletics Event and assisted with the joint funding of the Waapandula Noyaka project in Namibia’s northern region, which built a shelter for the relatives of hospitalised patients and out-patients.

“Coca-Cola is proud to be part of such projects,” Oosthuizen told our researcher.

Namibia Beverages is also a founding board member of the Namibia Business Coalition on Aids (NABCO), and offers free Aids treatment to permanent employees.
It provides small business opportunities for orphanages and other welfare organisations and runs the Inspire! CSR (corporate social responsibility) Project too.

AWARD WINNERS
Unsurprisingly, the awards are rolling in. Namibia Beverages received the ‘Best Country Performance’ and ‘Best Product Quality’ awards in 2000 and, in 2001, it received ‘Bottler of the Year’ award for Western, Eastern and Southern African (WESA) countries.
The Country Management Team was placed joint first in the 2006 Everest Competition with its CoheSAN entry, aimed at enhancing the living conditions of the San people in the Omaheke Region, as well.

WORLD'S BIGGEST DISTRIBUTION SYSTEM
We are forgetting the product. Of course, Coca-Cola needs no introduction. It is the world’s largest beverage company, which is best known for its flagship beverages Coca-Cola and diet Coke. And through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the company’s beverages at a rate of something like 1.5 billion servings a day.

BUILDING SUSTAINABLE COMMUNITIES
Its CEO is Muhtar Kent, and the firm is committed to “building sustainable communities”, and is focused on “initiatives that protect the environment”, conserve resources and “enhance the economic development of the communities” where it operates.

Namibians enjoy a wide range of beverages, including Coca-Cola, Coke Light, Coke Zero, Fanta, Sprite, Tab, Stoney, Bonaqua, Powerade, Minute Maid, Appletiser, Grapetiser and those from the Schweppes, Sparletta and Twist groups.
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